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A Millennial's Guide to Millennial Guides

BY Dan MacsaiMon Jul 27, 2009

millenials

If you've read any magazines, Web sites, newspapers, or books in the last decade, you probably know who I am. You know I have a three-second attention span, because I was weaned on emails, texts, and instant messages. You know I'm a self-esteem junkie, because I got participation trophies when I played little-league baseball. You know I'm totally narcissistic, because I have a Facebook page, and a Twitter account, and a Last.fm profile. And you know the buzzword that's being tossed around to describe me and the other 92 million 9- to 29-year-olds who are theoretically just like me: Millennials.

In recent years, a growing number of 30-, 40-, and 50-something authors have written books detailing how, exactly, my traits will transform your workplace. They've read the research, talked to some token teens, and branded their findings with sensational titles, such as The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace, and Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before. By and large, these books are long, boring and peppered with irritating half-truths. In Trophy Kids, for example, there's a whole page dedicated to deciphering text-message lingo, replete with acronyms like "CRBT" (crying really big tears) and "FOMC" (falling off my chair)--none of which I have ever sent, received, or heard anyone say. And in Generation Me, Jean M. Twenge, Ph.D., posits that the 1994 movie Clerks is "a pretty accurate illustration of how young people talk, with about two swear words in every line." Gimme a f***ing break.

At my editor's request, however, I set aside my preconditions--which, according to Twenge, is a very un-millennial-like thing to do--and plodded through four of these so-called "youth culture" guides, hoping to discover something new about my peers (and maybe even myself). Here's what I learned:

keeping the millennials1. "If you don't tell us you love us, we might break up with you."

Because millennials grew up listening to Mr. Rogers saying we're special, we need that same kind of approval from our bosses, preferably on a day-to-day basis. And bosses, let's hope you can deliver! As Drs. Joanne Sujansky and Jan Ferri-Reed explain in Keeping the Millennials: Why Companies are Losing Billions in Turnover to This Generation--and What to Do About It, you have to let promising millennials "know that you consider them to be keepers. Leaving them in the dark...does nothing for their self-esteem." And if we're not happy, we'll walk. "I was actually considering leaving [my] company before [my boss] told me how much she appreciated me," a young person told Sujansky and Ferri-Reed. Um, okay. But from one millennial to another: In this economy, you should probably start feeling appreciated for oh, I dunno, being employed.

generation me2. "Because, let's be honest, we're pretty fabulous."

Referencing a 2004 letter penned by millennial moral compass Britney Spears--in which the popstar lists her priorities as "myself, my husband, Kevin, and starting a family"--Twenge argues that my generation is absurdly self-involved. "GenMe takes for granted that the self comes first," she says. "And we often believe exactly what we were so carefully taught--that we're special." (Not sure why Twenge uses "we" here; she's well over 30.) In 2004, for example, 70% of American college freshmen reported that their academic ability was "above average" or "highest 10%," which is legitimately hilarious. But immediately following that statistic, Twenge concludes that, because we millennials have such inflated egos, when our bosses criticize us, we become "unfriendly, rude, and uncooperative, even toward people who had nothing to do with the criticism." Huh. So riddle me this, Ms. Twenge: If we're constantly whining and disrespecting authority, how do most of us still have jobs? (Side note: Great. Now I sound whiny and disrespectful.)

generation we3. "Sorry, can you repeat that? We were updating our Facebook status."

In Generation We--the easiest book to devour, probably because there were so many colorful graphics--Eric Greenberg writes that we millennials are "profoundly shaped by, and comfortable with, the new technologies that connect people with the world electronically." Fair enough; almost everyone I know is obsessed with Facebook or Twitter (some more so than others). But Ron Alsop makes quite a leap in Trophy Kids by suggesting that our willingness to embrace social networks makes us "incredibly uninhibited and oblivious to boundaries," and that we "show little sense of discretion in [our] willingness to tell and show all," such as topless photos (for girls) and beer-guzzling pics (for guys). Sure, a few kids have very publicly slipped up. But many of us--myself included--know how to use Facebook's privacy settings.

trophy kids4. "Oh, you did NOT just call us 'obnoxious.' MOMMMM!!!"

So you thought you could expect us college graduates to be reasonably mature, eh? Think again. According to Alsop, "Companies today aren't just hiring the child; they get the whole family in the bargain." Case in point: "The head of a small advertising agency tells of a friend"--Kevin Bacon, perhaps?--"who was flabbergasted when an employee's father showed up the day of his son's very first performance review." Horrors! But wait, there's more: "What proved even more amazing was the employee's failure to grasp why the review wouldn't take place with the father in attendance." I just...wow. Being close with your parents--another millennial trait these books discuss--is one thing. But if Alsop's friend-of-a-friend's story is true (and let's face it, third-hand stories always are), then rest assured: I'm as dumbfounded as you are.

5. "Well, glad that's settled. Wanna grab a drink?"

When I entered the job market, I figured that having fun--at least, the kind that of fun that doesn't involve blogging for you guys--would start happening after work. (You know, when I wasn't getting paid to be productive.) But in Keeping the Millennials, my BFFs Joanne Sujansky and Jan Ferri-Reed say that, in order to position their companies as "cool" enough for millennials, employers should organize ice-cream socials and end-of-the-week happy hours. "Some offices have even been known to organize spontaneous Nerf fights," they write. "Not only are these fun activities, but they also prove to be excellent team-building strategies." At last, some logic I can follow! Now if you'll excuse me, I'm going to go expense a Supersoaker.

[Banner Photos L/R: Jeremy Noble, Oteo, Tree & J Hensdill]

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Topics:

Innovation, Technology, Gen Me, Millennials, trophy kids, generation me, generation we, Jean Twenge, Facebook Inc., Joanne Sujansky, Ron Alsop, Culture and Lifestyle


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Recent Comments | 16 Total

July 28, 2009 at 10:28am by Yanina Wolfe

Hello,
I'm glad that you're sticking to the "I'm fabulous/special/magical" stereotype well. After all, Millennials value individuality. We are all special little snowflakes. (Is that why so many Millennials have body modifications, because everyone is so unique?) You too, of course. Even though you've been labeled a Millennial, you're "nothing" like them. Except the fact that you take an entire article to go about how you are nothing like them (and therefore you need extra love and attention (and ice cream)).
I don't mind you tackling the fear-mongering hype about Millennials, but illustrating an extreme example, and then saying how you would never do such a thing and you find it crazy, is not the optimal way to do it. Simply because you become the stereotype you battle against.
This is nothing personal, since well, I have no idea who you are, and obviously you're someone because you both have employment and employment at a cool website. This was merely a point on writing.

Thank you.

July 28, 2009 at 10:39am by John Vasko

Dan, great post. Just wanted to point out that I don't think the apostrophe belongs in the word Americans in this sentence:

Why Today's Young American's Are More Confident

July 28, 2009 at 10:44am by Chris Gerber

Love the article, very funny. I don't feel too sorry for your generation, though - the descriptions of you are far better than those of Gen X - slackers, etc. I did research for a project on generations a while back and it was a challenge to find anyone who wrote anything positive about Gen X, even when they were empathizing. Get used to it, kid!

July 28, 2009 at 10:45am by Chris Gerber

Love the article, very funny. I don't feel too sorry for your generation, though - the descriptions of you are far better than those of Gen X - slackers, etc. I did research for a project on generations a while back and it was a challenge to find anyone who wrote anything positive about Gen X, even when they were empathizing. Get used to it, kid!

July 28, 2009 at 11:12am by Stephanie George

How do you "organize spontaneous" anything?

July 28, 2009 at 11:22am by Scott Forgey

Very great work. Finally, someone exposes the perception as self-righteous generalities. Notice how nearly all of the writing is condescending.

Giving up the pretense that the company is out to help me and that they will be loyal is one of the best reality checks in 50 years.

July 28, 2009 at 12:32pm by Fred Nickols

Interesting. It's good to know that many of the myths about millenials are exactly that. It's that kind of mythinformation (and no, I don't lisp), that creates unnecessary problems in the workplace. BTW, in the first item where you say you "prodded" through some books, I assume you meant "plodded."

Fred "Old Geezer" Nickols

July 28, 2009 at 12:50pm by Freddy Nager

I'm a Gen-Xer and part of the first wave of dotcoms. (Sorry about that.) Happy hours and having fun on the job was part of business then, as I'm sure it was for the previous generation. (Hell, "Mad Men" shows private bars in each exec's office.) I've also worked with Baby Boomers with inflated egos who, when criticized, became "unfriendly, rude, and uncooperative, even toward people who had nothing to do with the criticism." (Bill O'Reilly, anyone?) So you're dead on in labeling these overgeneralized stereotypes as just that: overgeneralized stereotypes. They sure work in selling lots of books, though.

July 28, 2009 at 1:41pm by Dan Macsai

@FredNickols @JohnVasko How dare you criticize me! Don't you know I'm a sensitive millennial?! This is unacceptable! I quit!

Haha just kidding. Fixes were made - thanks for the heads-up.

July 28, 2009 at 1:59pm by Kristin Vanderburgh

Dan, I wrote my undergrad thesis on this topic. Thank you for compiling all the bitchy blog posts I wanted to write when reading each of these books, especially Alsop (http://kristinvanderburgh.wordpress.com/2008/10/21/there-she-goes-again/). Yep, shameless Millennial self promotion there.

Also, at least J-Twenge had a sense of humor. Most of them, as you are well aware, do not. But seriously, THANK YOU.

July 28, 2009 at 2:44pm by Roberta Matuson

I personally love the millennials. They are described exactly the way we Boomers were described when we were working our way to the top. And we didn't turn out so bad! I for one am looking forward to all the amazing changes this generation will bring to the workplace.

Roberta Matuson
www.yourhrexperts.com

July 28, 2009 at 7:29pm by Kelly Blokdijk

I couldn't agree more with your point about these being overblown stereotypes. Its exhausting to hear or read someone's new take on the "four generations" in the workplace each and every day. BORING!!!!

I've been working long enough to spend significant amounts of time with people from each generation, so I don't identify with all of the generalizations linked to a specific group.

From my experience there are good, solid people from each age group. There are also plenty of unpleasant people - these labels have nothing to do with anything relevant. I hope these researchers and demographic experts find something else to study besides this topic.

--
Kelly Blokdijk
TalentTalks | Creating a Voice for Talent
http://www.talenttalks.com

July 29, 2009 at 10:01am by Scott Beale

You missed, Millennial Manifesto: A Youth Activist Handbook. This book, written in 2004, is the first book by Millennials on the politics of Millennials. It was also missed by the major publishers, but has sold thousands of copies on high school and college campuses across the country. Want more info? Email me at scott@atlascorps.org.

July 29, 2009 at 5:50pm by Felix Desroches

As a Millenial myself, it probably isn't surprising that my reaction to Gen Y criticism and fear mongering is this: "get a grip!". It's not that we don't play well with others (we play differently), don't respect others (we view respect differently), or don't take orders well (better get the respect thing down first) - we just do them all differently. I do find it interesting that much of the literature aims at "integrating" Gen Y-ers into the work force (read: fit our square peg into the work force round hole), when in the end, the world will inevitably be filled with square pegs.

So be there, or be square.

July 29, 2009 at 5:52pm by Felix Desroches

And of course, I missed an "n" in Millennial. Chalk that up to my lack of attention to detail ;)

December 9, 2009 at 4:14am by Adi Speaking

I knew that generation X is aroun for a while. They keep it up-to-date and motivating. Music at work, BlackBerrys, IM, and fast computers will help Gen X stay productive. I don't mind you tackling the fear-mongering hype about Millennials, but illustrating an extreme example, and then saying how you would never do such a thing and you find it crazy
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