http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones member public blog listing page, first argument is nid of the blog_profile xx http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones/can-short-term-brand-candidate-obama-transform-successfully-long <p>A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, &quot;Candidate Obama,&quot; and the long-term brand, &quot;President Obama.&quot; (See Fast Company: &quot;<a href="/magazine/124/the-brand-called-obama.html">The Brand Called Obama</a>.&quot;)</p> <p><a href="http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones/can-short-term-brand-candidate-obama-transform-successfully-long">read more</a></p> advantage branding competitiveness Differentiation Innovation Innovation Marketing strategy Leadership Management Design 838226 Fri, 02 May 2008 02:18:43 -0400 Dan Herman 838226 at http://www.fastcompany.com