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* 10/21/09My journey into the heart of Generation Y shopping habitsI am
a proud, flag-waving member of Generation X, the latchkey kids born
between the early 1960s and late 1970s who listened to grunge music
while worrying that we'd never make as much money as our parents. My
children, 4 and 6, are part of the emerging Generation Z, a demographic
too young to be stereotyped. In between are the mysterious creatures
known as Generation Y. Born between the late 1970s and late 1990s,
these so-called "millenials" intrigue me. As the first generation
raised on the Internet, I suspect that they offer a glimpse into our
future. They are more comfortable with technology than any other
generation, they live at a faster pace, and yet they are more
distracted. They mature slower, marry later, but use social networks to
build large groups of friends. They have more choice and opportunity,
and also more stress and anxiety as a result. This and more I learned
in reading an intriguing new book by Kit Yarrow, a consumer
psychologist at Golden Gate University in San Francisco, and Jayne
O'Donnell of USA Today called: "Gen Buy: How Tweens, Teens, and
Twenty-Somethings Are Revolutionizing Retail." To better understand
this Gen Y and what shopping could tell me about them, I asked Yarrow
to accompany me on an expedition through their natural habitat: the
mall.Source: San Jose Mercury News

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12/11/2009

Luxury packaging follows fashion industry trend toward FSC certified paper

The US luxury packaging company PAK 2000 has pledged to release a
new paper policy that will give preference to FSC certified and
recycled products. The move follows a growing trend embraced by...

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