As the popularity of social networks like Facebook continues to grow, marketing group work continues on the development of programs to leverage the real-time interactivity of networks like Facebook and Twitter for branding, and more importantly to generate company sales.

Although online marketing campaigns are built to drive sales, most campaigns reach a far larger audience of somewhat interested individuals, who might follow a company profile but are not ready to make a purchase. Running a Twitter or Facebook marketing campaign provides companies with a platform to stay connected to these potential customer audiences, however social networks do not provide the most effective marketing tools for helping companies track which followers follow the company for what reasons, or to identify where crossovers are occurring between different social networks.

A marketing group can connect their Facebook marketing campaign to online marketing group communications software to improve collection of data and tracking of potential customers. Messages can be scheduled and directed to groups signing up from different networks. The ability for a company to track the entry of different audiences, allows the marketing group to follow up with second-stage programs (like coupons or contests) and ensure their outreach is targeted to a highly engaged audience.

Although communication is routinely handled through the use of standard online marketing group team software, professionals running Facebook or Twitter marketing contests will benefit from specialized marketing communications software. Applicant manager software like http://applicants.wizehive.com streamlines the collection of information from audiences, and allows marketing group teams to easily organize the data. Unique programs like contests where pictures, stories or video are requested from a Facebook marketing campaigns to be easily saved, managed sorted, ranked and judged in a central online workspace.

Both versions of the software allow a marketing group to load incoming communications, links, information and files or other correspondence from Twitter or Facebook marketing campaigns, directly onto an online workspace that can be shared with other team members who can sort, organize, search and respond to the information. 

Author: Clint Garwood