Like every other print publication, The New York Times Magazine has been lashed by rising costs and falling ad revenues. In their most recent issue, they've responded by cutting page size by 9%--meaning a trim off the top, bottom and sides, producing a somewhat smaller magazine. But they're not cutting the content. Instead, they've moved to a subtly difference typeface which allows them to fit just as many words on every page.
The new face, called Lyon Text, was designed by Susana Carvalho and Kai Bernau, and evolved from one of Bernau's grad-school projects at the Type]Media program of the Netherlands's Royal Academy of Fine Arts, one of the world's leading design schools. Like most of the serif typefaces you see, Lyons Text was inspired by an ancient source--in particular, the work of Robert Granjon, a punch cutter who worked in the 16th century--and updated using modern digital type-drawing technology. Which is really a decent metaphor for The Times itself, and newspapers in general: An ancient medium, tweaked to suit contemporary palettes using modern techniques. But presumably, long-term survival is going to take a lot more than subtle adjustments around the edges.
Related: The Best Type of 2009
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Recent Comments | 7 Total
June 16, 2009 at 7:29am by Cliff Kuang
Thanks for pointing out that error Raphael!
June 20, 2009 at 8:35am by Meena Kadri
Elsewhere... newspapers & design collide:
http://www.randomspecific.com/newspaper-new-paper
June 23, 2009 at 2:20am by VincentS S
That article is so factual. That is the indication of what we called economic downturn. So aside from that breaking report let me share something new and related issue in that particular piece of writing. It's hard enough making ends meet, without the recession of the world economy making it more difficult for everyone – with the exception of the ultra wealthy who caused said recession. During tough times, people all over the world think of interesting ways of making ends meet. Some people sell extraneous items in pawn shops, some work for extra funding, but the French are thinking on their feet. Some areas in France are taking bottles of vintage wine in lieu of payment, and then auctioning off the wine cellars treasures for cash. Hopefully they have other bottles to reduce the sting of selling wine in lieu of getting payday loans to make ends meet.
August 23, 2009 at 9:55pm by nina nina
Newspaper recession is mostly caused by the many online newspaper subscription. The competition is natural. free advertising |part time jobs |latex mattress
September 7, 2009 at 1:25am by gliems ckiems
This is an good newsletter. It is an ancient medium, tweaked to suit contemporary palettes using modern techniques. Their most recent issue, they've responded by cutting page size by 9%--meaning a trim off the top, bottom and sides, producing a somewhat smaller magazine. Research Papers
Regards,
November 15, 2009 at 12:02am by Mike Stafford
Newspapers everywhere are switching gear and are seeking to deliver their content through online means.
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