Tata Motors, India's largest automobile company, has unveiled plans to build what might be the world's cheapest high-rise apartments--ranging in price from $7,800 to $13,400.
The company is already famous for it's $2,000 Nano, a stunningly affordable car aimed at India's working class. The new apartments, sponsored by the Tata Housing Development Company, would be similarly stripped down and basic: Each one between 213 and 465 square feet, which is snug even by New York City standards. But the major amenities are in the community planning, as the development would include gardens, a post office, meeting halls, a school and a hospital. The complex will be on a 67-acre plot in Boisar, an industrial enclave where many working Indians already live. Tata Housing is aiming the apartments at those with annual salaries $6,000 and $10,000 (call center employees, for example, make around $6,500). For potential buyers, they provide a seven-installment financing plan.
The Tata apartments are aimed at India's rising middle class. This group is seldom marketed to now, but as management consultant C.K. Prahalad argues, the middle class presents a massive business opportunity. Other groups are aiming to address the housing situation of the country's vast population of working poor. Filipe Balestra & Sara Göransson, two young architects with experience at big-name firms such as Rem Koolhaas's OMA, are piloting a so-called "incremental housing strategy" in Pune. The program, partly subsidized by the government, aims to create housing superstructures which families could then add onto and customize as their needs change:
View the floor plans of some of the apartments, and read more about the Tata Housing Development Company.
Related: Tata Nano: Meet the World's Cheapest Car
Related: Can C.K. Prahalad Pass the Test?
[Via BusinessWeek and Arch Daily]
Related Stories: | Topics:Innovation, Technology, Design, Ethonomics, Tata Housing, Affordable Housing, Slums, India, C.K. Prahalad, Tata Car, Nano Car, developing world, Filipe Balestra, Sara GöranssonDesign, India, C.K. Prahalad, Tata Housing Development Company, Business, Real Estate |
Recent Comments | 4 Total
May 12, 2009 at 10:37am by Sean Schnoor
What do you get for a $2000 car?
Net Essentials Llc
www.netessentialsllc.com
May 12, 2009 at 5:02pm by LuLu WL
NOT high-rise. You need to correct that above. I'm not quite sure what about this project makes you assume its a high rise. All the architectural renderings are of two or three story structures.