Now That's a Motorcycle

BY Cliff KuangMon Nov 30, 2009

A U.K. firm resuscitates the beauty of 1960s motorcycle design--with laser etching and screen-printing.

Mac Cycles

Have you noticed how ugly motorcycles are becoming, what with all the grotesquely overgrown choppers and ridiculous-looking crotch rockets? It's time for a design intervention--and Carefully Considered is here to help.

The design firm was recently tasked with creating a new type of motorcycle for a U.K. start-up, Mac Cycles. The responded by taking the design back to the cafe racers of the 1960s and 1970s. As they write, "The intention was to create something new in a category overwhelmingly garish with logos and neon graphics."

In all, they created eight prototypes, each of them finished with laser-etched detailing and screen-printed graphics:

Mac Cycles

Actually, this is the second time that Carefully Considered has taken note of a design culture gone haywire: In 2006, they produced a series of show bikes for Trek intended to combat the "NASCAR stylings," "horsey logotypes," and "lightening bolts" of modern bike design:

Mac Cycles

Check out all the motorcycles here.

[Via Core 77]

Topics:

Design, Eye Candy, Carefully Considered, Motorcycles, cafe racers, Mac motorcycles, transportation, design porn, Innovation, Technology, United Kingdom, NASCAR

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Recent Comments | 11 Total

November 30, 2009 at 9:18pm by Tyler Gray

Every year we get a little closer to Tron lightcycles. Next up for Carefully Considered: mopeds.

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November 30, 2009 at 10:10pm by Somchai Yhai

I love all of them. They were mixed between old-style and new-style. If they are produced to the real things, They will be the most interesting vehicles.

Somchai Yhai
VP of Marketing at หางาน

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November 30, 2009 at 10:24pm by Andy Friedl

I like these concepts also...

http://motorcycles.about.com/od/conceptbikegalleries/ig/BMW-Lo-Rider-Con...

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December 1, 2009 at 9:03am by Richard Geller

They look great, but how do they ride?

--
Richard Geller
http://www.aSiteAboutSomething.com

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December 1, 2009 at 12:38pm by Alan Dars

The bikes are awesome though I am not sure how comfortable are. Alan

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December 2, 2009 at 11:03am by Fiona Robbins

Those motorcycles look vaguely uncomfortable to me, and you certainly can't go 2 up. I like to be nice and comfortable when I'm out all day on a rideout, swecure in the knowledge there's a nice big padded seat and plenty of fuel to do 200 miles.

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December 6, 2009 at 8:07am by Carl Bailey

Those motorcycles and bikes are cool! I love the way all of it are assembled. Plus factor is the designs on the body. It's a mixed match of old style (assembled item) and new style (designs).

Carl Bailey

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