Why didn't you think of this?
John Goscha, at the ripe old age of 25 ditched a job offer at Goldman Sachs, and instead began marketing IdeaPaint, which is simply a paint that turns any paintable surface into a dry-erase board.
The benefit--besides being able to brainstorm on almost every inch of your office--is that the paint is half the cost of whiteboard and better-performing--you can leave marks up indefinitely, and they won't stain the wall. Of course, it takes a bit of time--you may have to sand the wall and prime it--but one other benefit is that you're not incurring all the carbon involved in manufacturing and shipping a whiteboard.
Related Stories: | Topics:Design, Idea Paint, Josh Goscha, interior design, Innovation, Technology, John Goscha, Goldman Sachs Group Inc. |
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Recent Comments | 19 Total
October 16, 2009 at 6:32pm by r edgerton
thing is, you can use a variety of slick surfaces as a whiteboard--and they don't have to be white. I used to use a lovely, sparse poster/photograph as the background for the one i had in my office--and it had either a lucite or glass surface. you can test plastics with whiteboard markers to see which ones you can use and which you can't.
October 17, 2009 at 2:30am by Stephen Mitchell
This is a great product for coders to put their ideas together. Seriously considering doing this to one of the walls in my shed!
October 18, 2009 at 11:49am by JK (JayaKumar) Pedapudi
Cool Idea! One of the best innovation that makes every age have fun and ideas published on their whiteboard. Cool way to express yourself !!!.
October 19, 2009 at 12:14pm by Scott Belsky
We love and use IdeaPaint so much at Behance (as a tool for organizing ideas...). You can see some pics of how we use it in the page we made for it on the Creative's Outfitter: http://bit.ly/3ALz8s
October 19, 2009 at 2:34pm by Andy Waligowski
One other benefit is reducing emissions by not shipping a whiteboard? How does the paint get to the end user - by magic no-emissions-emiting fairys?
October 19, 2009 at 5:07pm by James Lewis
This is soooo cool.
October 19, 2009 at 11:57pm by Stephen Anfield
This is pretty amazing! I need it.
October 20, 2009 at 6:35am by Warren Copland
Nice idea for non flat surfaces such as pillars and curved walls where standard dry wipe facilities would be problematic.
October 20, 2009 at 6:35am by Warren Copland
Nice idea for non flat surfaces such as pillars and curved walls where standard dry wipe facilities would be problematic.
October 20, 2009 at 3:04pm by Tangee Wilson
This would be awesome in a teen/pre-teens room!
October 20, 2009 at 3:57pm by Shannon Scott
How cool is this?
October 21, 2009 at 4:49pm by Charlie Weiss
Seems a bit silly to say it's got a smaller carbon footprint than a mfg and shipping a whiteboard. They've still got to manufacture (toxic?) and ship the coating and primer. Beyond the square feet of a standard 4x8 board, the equation might get a bit more favorable. But if it lets a user cook up an idea to save much larger carbon, maybe it's worth it after all.
October 21, 2009 at 8:22pm by Warren Anthony
We did this at my agency, FCV in Vancouver. It's such a great space and clients love picking up the pens and getting stuck in.
http://designcrimes.tumblr.com/post/161666620/stoked-on-the-new-fcv-whit...
http://www.fcv.ca
October 22, 2009 at 9:54am by Justin Buchbinder
Actually, you guys should check out Tabrasa (http://www.gobeyondthewhiteboard.com). It's from MDC Wallcoverings AND IdeaPaint, and it's actually formulated with corporate spaces in mind.
October 22, 2009 at 9:56am by Justin Buchbinder
And you should show this video, it's a bit more fun :) (http://www.youtube.com/watch?v=AA81VMP76hY&feature=related)
October 22, 2009 at 11:50am by Zeb Long
Just to let everyone know, the statement: "the paint is half the cost of whiteboard" is an outright lie. I've bought a couple white boards in my time and I've certainly never paid 100$ for a 5ft by 5ft whiteboard (which is what the cheapest paint costs). It seems to me to be about the same cost as the whiteboards if not a little more.
October 26, 2009 at 3:03pm by Megan Wendell
We've had a wall of whiteboard in our office for a couple of years. We've used it for everything from project planning graphs, to note taking during meetings, to reminders to take out to the trash on Tuesdays. I think our most successful use of the whiteboard wall, though, has been our creative office projects, like the wall of baby heads, which happened to be in progress while two of our employees were expecting: http://www.canarypromo.com/birdfeed/2008/01/02/the-museum-of-baby-heads/
November 6, 2009 at 6:38pm by Eric Shannon
this is very slick. I wonder if it can be made without VOCs
-Eric
Online Recruiting News.com
January 11, 2010 at 12:54am by Jake Derr
watch new moon online