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Hooked on Phonics? Works for Me.

BY Cliff KuangFri Oct 9, 2009 at 9:31 AM
Frustrated by his inability to read Japanese, a typographer designs a Katakana typeface embedded with phonetic pronunciations.

Phonetikana

Michael Johnson, of the graphic design firm Johnson Banks, spends a lot of time traveling to Japan. Nonetheless, he still can't read the language. It drives him crazy. So they've responded with a brilliant design: A hybrid Japanese/English typeface, in which Katakana syllables are embedded with phonetic pronunciations. It's called, naturally, Phonetikana.

Now, there are some limitations in the face: Katakana is the most simple of the Japanese scripts; being able to read it does meant that you can suddenly sound out Japanese, since Katakana is most often reserved for language instruction and transcribing foreign phrases. But still, it's an intriguing idea, which might work for Kanji, the modern, general Japanese writing system, in at least a limited way. (Kanji are a mix of pictogramic and syllabic characters.) Any Japanese/English speakers out there want to weigh in on whether a system like this would be useful, in a broader application?

Here's how the name "Michael" is rendered in Katakana; you read it as "Ma-ee-koo-roo":

Phonetikana

"Big Apple":

Phonetikana

"Nee-Koh": Japanese for "Smile":

Phonetikana

For more images, check out DesignBoom.

Topics:

Design, typography, Type Design, Typefaces, Michael Johnson, Johnson banks, katakana, phonetikana, Innovation, Technology, Culture and Lifestyle, Language and Linguistics, Japanese Language, Michael Johnson, Johnson Banks


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Recent Comments | 2 Total

October 10, 2009 at 2:17pm by Michael Rowley

Interesting, though I find the romanji getting in the way of seeing the kana. Try my book, 'Kana Pictographix'. See http://www.amazon.com/Kana-Pict-o-Graphix-Mnemonics-Japanese-Hiragana/dp.... You can learn all the hiragana and katakana in a day or two.

October 13, 2009 at 9:55am by Christopher Kennedy

This is pretty awesome. The block shape of text adds a decidedly modern feel to the characters. I love it!

Michael unfortunately doesn't seem to see the inherent beauty in this. But then again, he's shilling for his book, so of course he's going to recommend his own product while pointing out supposed flaws in others.