Nike iD pioneered the idea of mass customization, offering shoes featuring color palettes that you can design. Timbuk2 advanced the story with custom messenger bags. Various jeans manufacturers will scale their denim to the size of your tush.
Shirts My Way, just launched last week, takes the trend up a couple notches: The website takes you through every aspect of the shirt, from the fit to the collar to the color of each fabric panel—what the company claims are 7 trillion option combinations. The fit can be customized with up to 11 different measurements, from cuff diameter to back length. Even the Elephant Man could probably get something to his liking. The prices start at just $59, and for now there's free-shipping world-wide.
This may be a first for guys, but women have had this option for a year or two. Shirt-makers Rebecca and Drew offer a fit customized by height and bra size, but at a much higher price point.
Shirts My Way is cheaper, but there may be some tradeoffs: The fabrics look a bit rough, if the picture (above) is any indication. We wonder what's next. What other products scream for mass customization? Your thoughts?
[Via Josh Spear]
Related Stories: | Topics:Innovation, Design, Shirts My Way, timbuk2, Technology, Bespoke Clothing, Rebecca and Drew, Nike ID, Josh Spear, Rebecca & Drew Manufacturing |
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Recent Comments | 6 Total
February 23, 2009 at 12:41pm by Geoff Thomas
Indochino (www.indochino.com) does a great job with custom tailored suits. I'm impossible to fit off the rack but these guys have done a great job on the three suits I've bought from them so far.
February 24, 2009 at 8:14am by John Datom
Really nice innovation and well done website.
Not sure how you can see that the fabrics look rough just by looking at that picture. The actual fabric photos on the site look pretty good?
I had a problem loading the page with the link you gave, it would probably help if you changed it so it pointed to the home page not directly to their shirt model...
February 24, 2009 at 3:26pm by Cliff Kuang
Hi there John---Thanks for reading and thanks for commenting. About the fabrics—in the pic they company included on the webpage (seen in the post) you can tell it's lower grade fabric by the way it crumples—a finer weave would drape more smoothly, rather than crumbling and holding its own shape. Just pick up a cotton button-up at Gap and at Thomas Pink, and watch how the fabric responds as you move your hand under it. Will change that link!
February 24, 2009 at 9:14pm by John Datom
Alright, regards to the fabric it still seems like a bit of a stretch to make that judgement call based on that picture. They show the fabrics up close in the shirt model, there they drape well and look pretty good...but I guess it's also a subjective call when basing it on photos...
March 9, 2009 at 5:29pm by Jeff Horowitz
As co-founder of DressMonkey (www.dressmonkey.com), I subscribed to the mass-customization movement in fashion years ago. We explored the custom shirts route but instead opted to specialize in custom blazers and suits. We at DressMonkey share ShirtsMyWay's vision of putting customers in control of their fashion/design choices! Their site looks great and I wish them the best of luck.
July 1, 2009 at 9:27am by Yuri Yeleyko
For me ATailoredSuit.com (http://www.ATailoredSuit.com/)made a great job both by fabric and tailoring of mys suits and dress shirts.