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Toying Outside the Box

BY Chuck SalterThu Nov 17, 2005 at 7:20 PM

The cardboard box, that unadorned, well-traveled, and oft-abused necessity, is finally getting its due. This month, it assumes its rightful place in the National Toy Hall of Fame alongside such classics as Barbie, Mr. Potato Head, and Legos. Frankly, the only thing that surprised me about the news was that the box wasn't already in the Hall. Unlike fellow inductees Jack-in-the-Box and Candy Land, it's almost limitless as a source of entertainment, as any kid (or cat, for that matter) is more than happy to demonstrate.

I remember turning the box that my family's new TV came in into a school bus, a rather impressive robot costume, and oddly enough, a make-believe TV (what other toy lets you create your very own network?). Aside from being the perfect blank canvas, it was sturdy enough to endure its many roles in the backyard, basement and tree house before being replaced a couple of weeks later by a fresh new box. For that we can thank Robert Gair, a printer from Brooklyn, who invented the corrugated cardboard version in 1890. It took the delivery business by storm. And when it arrived in our homes, it gave us somewhere to play and, well, think outside the box.

Topics:

Innovation, innovation + creativity, Brooklyn, Robert Gair, LEGO Group, Mr. Potato Head Merchandise


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Recent Comments | 4 Total

November 18, 2005 at 6:37pm by Niti Bhan

And that great invention by Calvin of Hobbesian fame, The Transmogrifier ..among other box inventions.

http://www.progressiveboink.com/archive/calvinhobbes.htm

November 19, 2005 at 10:03am by mahendra kumar dash

Making a promise and keeping it in true spirit is too difficult.

November 20, 2005 at 11:48pm by Philip

Amazingly enough the one toy my kids don't say - "Did you play with this when you were a kid Daddy?" It's a given, they just automatically accept that dad played with a box when he was their age just as I am sure they will accept that their kids will play with one when they are my age.

A much overdue addition to the Hall of Fame.

December 2, 2005 at 11:20pm by Kris

Check out what *else* can be done with a cardboard box atThe Box Doodle Project:
http://www.neu-e.de/pages/page_01.html

Creative!