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Lovely Spam! Wonderful Spam!

BY Chris Houchens | 08-09-2005 | 1:11 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

It was announced today that one of the world's top three spammers (now there's a list you want to be on... and can't opt-out) has been ordered to pay a $7 million settlement to Microsoft. Good Thing. Bill could use the money.

I continuously preach on my blog and in my keynotes about the wonders of one-to-one marketing via e-mail. The main reason that e-marketing's growth has been stunted is because of spam and phishing. (In addition to legit marketers not knowing what they're doing) Do you think major payouts like this will help the cause?