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Google's Turn-by-Turn Nav Sends Garmin, TomTom Stocks Plummeting

BY Chris DannenThu Oct 29, 2009 at 1:21 PM

We reported yesterday that Google may upset the entire GPS market. Hours later, they did. Personal navigation stocks went into freefall yesterday after Google announced it would bring turn-by-turn navigation to its mobile Google Maps apps.

navigation

According to The Wall Street Journal, Garmin shares lost 16% of their value, and TomTom dropped 20%. Google's new mobile maps will allow flexible searching for addresses, voice-search, traffic, along-the-route search, satellite view, street view, and even a special car-dock mode for people who feel like mounting their smartphones to a car dash. With all that packed into your phone, there's little reason to throw a few hundred bucks at a PND like Garmin's Nuvi.

Verizon's Droid phone is the first to sport Google Maps Navigation because it runs Android version 2.0, codenamed Eclair.

Topics:

Technology, google, maps, navigation, garmin, tomtom, pnd, Google Inc., Google Maps, Posterous.com, Garmin Ltd., Science and Technology


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Recent Comments | 2 Total

October 29, 2009 at 4:33pm by Brian Hartnett

Tried this with Sprint nav on phone. The nav worked great, but the phone battery was quickly drained. Can you leave you short of destination, lost, with no phone to use.

October 29, 2009 at 7:56pm by Isaias Hernandez

Not surprised your phone was drained. The app does seem a lot better than other navigators, but it immediately comes with that price. The more you do, the more energy you'll need.