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Sony Announces Breast Cancer Awareness Laptop

BY Chris DannenThu Sep 25, 2008 at 6:39 PM

October is Breast Cancer Awareness month, and in honor of that, Sony [SNE] is releasing a special-edition Vaio in two models to commemorate awareness. The models will both be light pink, the trademark color of the traditional breast cancer ribbons.

The Vaio CR pack, which comes in what's called Cosmopolitan Pink, will feature a 14.1-inch LCD, an integrated webcam, an Intel [INTC] Core 2 Duo chip, a built in DVD burner, Bluetooth, and a fancy pink case and mouse in matching pink hue.

The other model, the SR, has different priorities. Smaller and lighter with a 13.3-inch LCD and a 4-pound weight, the SR will also sport a massive 320GB hard drive and a hard switch that allows the user to switch between a performance mode and a battery-saving economy mode. 

The two models will cost $870 and $1400 respectively, and should be out soon.

Topics:

Innovation, Technology, Design, breast cancer, it, cr, products, vaio, innovative products, Enterprise, Consumer Products, laptop, Awareness, sr, sony, pink, Intel Core Duo, Sony Corporation, Bluetooth SIG Inc., Vaio CR, Intel Corporation


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Recent Comments | 1 Total

September 17, 2009 at 3:10pm by Dither Lindermann

I wonder whether these laptops are going to sell better than any other. Reminding people about the breast cancer seems to become a kind of popular habit loosing the initial idea at all.

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McArdle Laboratory for Cancer Research

Dr. Robert Kuske