Fast Company iPad edition promotion


FC Member Blog

Texas Chevy Dealer Wins Neck to Neck Battle for #1 Chevy Dealer in the World

BY chevy texas | 01-28-2010 | 2:13 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Chevy dealers around the world battled to win the title of being the #1 Chevy dealer, but only Classic Chevy in Grapevine Texas walked away the winner.  After a very close competition, Classic Chevy outperformed its closest competitor, Paddock Chevy of NY, by a margin of 368 vehicles.

Classic Chevrolet in Texas has been crowned the #1 Chevy dealer for four consecutive years, but this year was no easy sweep for the famed dealer.  In October, Classic Chevrolet was actually trailing Paddock Chevrolet by 86 units. By November, the gap narrowed to 11 units, until Classic Chevy overtook the lead in December to outperform the NY dealer.      

The friendly competition between the two dealers was fueled by Paddock’s promotional advertising which made references to ‘beating the guy in Dallas’ and showed two football helmets, one for Paddock and one for Classic (with a Dallas Cowboys star on it) head to head with the numbers for each ‘team’ written on top.   The final score showed Classic in the lead by 368, a margin that Paddock just couldn’t close.

According to Hagen Durant, General Manager of Classic Chevy, “Historically, Classic Chevrolet has always outperformed against Paddock Chevrolet in the last quarter of every year that we have competed.  Even though we began November with an 11 unit deficit, there was no doubt in my mind that we would be able to close the gap and take the lead in December.”

Durant was correct in his prediction, and his Texas Chevy dealer now has the distinct honor of being the #1 Chevy dealership in the world, for the fourth consecutive year. 

To learn more about Classic Chevy, visit http://www.classicchevytexas.com

 

Chevy offer a wide selection of fuel efficient cars and trucks that are as equally stylish as they are fuel efficient.  Classic Chevy in Texas has the largest selection of Chevy cars, including the complete line up of hybrids like the Malibu, Silverado, and Tahoe.    Classic Chevy is the nation’s #1 volume Chevy dealership.

 

Follow Classic Chevy on Twitter at http://twitter.com/classic_chevy