I'm trying to match project with female creative talent, trying to move away
from the entrenched paradigms of corporate America and political positioning
within these companies to help women bring their ideas to market faster and as
a tool toward our huge problem solving initiatives instead of helping a Coca Cola or a Walmart. How to do it? Who to
partner with? The storm of ideas is so large but there needs to be a 
system put into place to allow the best practices to be the ones that are realized.
We need to move to a meritocracy and not let the socially networked world of
Twitter and FB etc create still more exhausting mental clutter. The new tools need a
weeding out process. Away to match thoughts to deed should be a next step.

I woke up this morning with my to do list on igoogle. It started with
creating a spider graph of project types to connect with design talent and now
I'm caught in a whirlwind of MORE possibility and MORE theory and great talk,
yes, but the night will eventually fall. The companies you want to work with
are still in ivory towers. The IDEOs, the Frog Designs (there are sadly not that many out there), and their clients. 

The conversation still has lock jaw because the talk
is endless.  As we are longing for transparency and a stop to the fear
factor in media and politics, I think its equally necessary in creative dynamic
businesses that are cropping up now out of the ashes of the crisis. We can't be afraid to say something AND we need an open pathway into pre-existing creative businesses who now have momentum - a way to reach outside our own companies into other companies,
faster. In the same vein, deals need to happen faster between the thinkers and
the financial powers-that-be. Coca Cola, IBM, need independent non-koolaid-drinking thinkers and the non-koolaid-drinking thinkers need their resources too. 

Another example. Grants are a murky marshland. I have no clue how to get
through a day and get somewhere without coming out bleary eyed and disoriented.
These tools need to work better, they need to cut through to the potential action oriented partnerships their aimed at
almost as fast as words can hit the page. Otherwise, it's like writing into thin air.

-Chauncey, Zalkin

founder

What Women Make | Girl on the street

http://www.girlonthestreet.com/whatwomenmake