Here's a novel shot at a new restaurant concept: An eatery devoted to serving breakfast cereal. Cereality, a Boulder, Colorado, company this Wednesday opens its first full scale, sit-down restaurant, near the campus of the University of Pennsylvania in Philadelphia. The Philly location will serve 33 kinds of name-brand cereal, along with Cereality-created cereals, and specialty items like cereal bars. The basic menu item is a blast from Saturday mornings before mom and dad woke up: any two cereals, mixed in a bowl, with milk and one topping for $2.95. How about Captain Crunch and Lucky Charms with blueberries floating in chocolate milk?
Cereality servers wear pajamas. The restaurants are starting out near college campuses, because as the New York Times reported several weeks ago on its front page, cereal is all the rage as the latest college eating trend. Cereality, which already has a cafe operating at Arizona State in Tempe, has all the air of a clever idea that will run its course. Still, I don't think I can recall a restaurant that specialized in serving branded food from other food companies...
Related Stories: | Topics:Management, sales + marketing, Philadelphia, Boulder (Colorado), Tempe, University of Pennsylvania, Arizona State University |
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Recent Comments | 9 Total
November 30, 2004 at 11:05am by M. Russell Stewart
Hmmm...very similar to my now defunct idea of a restaurant that only serves foods made with eggs. It was to be called "The Liquid Chick."
MAS
November 30, 2004 at 4:22pm by Sweetz
So, what kind of "pajama's" do these waitress' wear again?
November 30, 2004 at 4:30pm by Red King
This works for me if I can wear my PJ's as well.
November 30, 2004 at 6:37pm by FarkismyGod2
Cereal is great because it's quick and full of vitamins. They should have 80's cartoons playing in the restaurant, like Garfield.
November 30, 2004 at 6:42pm by FarkinyourBowl
Cereal, 80's cartoons and 8-bit Nintendo! Trifecta!!!
November 30, 2004 at 8:19pm by John Nowak
Trifecta? And this has what to do with horse racing?
Bush is poisoning the language...
December 1, 2004 at 5:29pm by steinbeck
I don't think so!
December 2, 2004 at 12:02am by Jim "Creeto" Lewis
I would do that as a Saturday Morning theme, with cartoons playing on a large screen. Maybe with bean bags in front of it.
December 15, 2004 at 8:52pm by Seng Din Industrial Co., Ltd
Dec.16,04'
TO; Developing department
Dear sir:
RE: New producing method our Cereal bar
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Features:
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all can be formed. There is no remaining material during manufacturing..
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Tel: 886 2 29871768
E-mail:sengdin@ms18.hinet.net
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Thanks and warmest regards
Chun-Yi Chiang