Email marketing is a form of direct marketing that is delivered via email. E-mail marketing is second only to Search Marketing as the most effective online marketing tactic.
Wow, the average Internet user could spend a day exploring each one of the items above. Over the next few weeks, I will be posting more in depth about the above items.
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NoFollow is a HTML tag you can place on a link to tell search engines not to follow that link. The link will not pass any link juice to your site. The only benefit of the link will be the traffic it sends.
Note: Some larger sites such as wikipedia automatically make their links nofollow.
Aaron Wall, from SEOBook has a Firefox plugin called SEO for Firefox that will show you which links are nofollow when your browsing the Internet. This will stop the madness of viewing the source code of every webpage your link is on.
Aid in navigating customers to desired areas of your site
See real-time data about your website visitors • where they are from, • which page they are on • how long they have been on • how they found your website (Google, Yahoo, MSN)
You Build Trust & Credibility when you are able to quickly and effectively resolve any type of customer inquiry, which will lead to increased sales.
Website security is often one of the most overlooked aspects of an e-commerce website. This is also true in the brick and mortar store environment. You are more likely to make a purchase from a store/company you feel safe shopping with. If you were purchasing a piece of clothing, but didn't have time to try it on, you would be more likely to make that purchase at a store whose return policy is clearly displayed.
Brand yourself, not Ebay! In the beginning Ebay was used by the average person looking to get rid of that item that has been lingering around the house for a while. A nice fit, if you think about it. Ebay supplied a great tool allowing for the average computer user to post their products and start making money online from home!
