I recently had to close my business. The catastrophic conditions of the photo industry have left lying in its path a carnege of labs and photo studios Out of Business. The photo business, a one hundred year old business with a billion dollars in sales was brought to its knees in just a short ten years.
I lost my business after eighteen years of exceptional service to the community. When digital arrived on the scene, I watched for a couple of years to see its optics and color rendering improvements before I changed my entire business over to digital. Because this is where the market and industry was going. Within a few months after my initial changeover, I saw a decline in my business that I did not take too lightly. I didn't bother to do studies or speclative calling on loyal past customers; instead, I made up post cards and grabbed my clients data files and started sending post cards to all of them. I even joined community event groups to offer photo sessions to add to the event program. This new activity brought in some business but not nearly enough. I used my rainy day funds and my last remaining credit card to finance the changeover. By this time no bank would touch my business with a loan regardless of the business longevity and go track record. So, I was on my own. I am an excellent phtotographer who started my business and builted it from the ground up. My hard work and preseverance paid off in its longevity.
Now, I no longer am viable. Since I closed the business, I have been actively looking for employment, regular employment and am unable to even get an interview. When I apply either online or in person in some cases, I get this polite gesture from people but nothing that will ink a job offer. I now am on the verge of loosing my home. I reframe from buying groceries. Now, my trips anywhere are well planned. Is there a prayer left for me in America? If so, I would like an answer.
C. Mathis / Reno, Nevada
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