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FC Member Blog

Portrait Photographers, no longer an industry

BY Catherine Mathis | 06-11-2008 | 8:52 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

I recently had to close my business.  The catastrophic conditions of the photo industry have left lying in its path a carnege of labs and photo studios Out of Business.  The photo business, a one hundred year old business with a billion dollars in sales was brought to its knees in just a short ten years. 

I lost my business after eighteen years of exceptional service to the community.  When digital arrived on the scene, I watched for a couple of years to see its optics and color rendering improvements before I changed my entire business over to digital.  Because this is where the market and industry was going.  Within a few months after my initial changeover, I saw a decline in my business that I did not take too lightly.  I didn't bother to do studies or speclative calling on loyal past customers; instead, I made up post cards and grabbed my clients data files and started sending post cards to all of them.  I even joined community event groups to offer photo sessions to add to the event program.  This new activity brought in some business but not nearly enough.  I used my rainy day funds and my last remaining credit card to finance the changeover.  By this time no bank would touch my business with a loan regardless of the business longevity and go track record.  So, I was on my own.  I am an excellent phtotographer who started my business and builted it from the ground up.  My hard work and preseverance paid off in its longevity.

Now, I no longer am viable.  Since I closed the business, I have been actively looking for employment, regular employment and am unable to even get an interview. When I apply either online or in person in some cases, I get this polite gesture from people but nothing that will ink a job offer.  I now am on the verge of loosing my home. I reframe from buying groceries. Now, my trips anywhere are well planned. Is there a prayer left for me in America? If so, I would like an answer.   

C. Mathis / Reno, Nevada