Fast Company iPad edition promotion


FC Member Blog

Googling Around Town

BY Carol Montgomery Adams | 04-05-2009 | 3:53 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Google Your Way Around Town: Local Search

As Google continues its march to world domination, new opportunities such as Local Search gain momentum also.

In a troubled economy there is no better time to leverage internet marketing to help small and medium size business dominate their local market; their town or city.

How?  Leveraging Social Media integration as a weapon to displace local competition in the battle for Google page one and the consumer's awareness.  With smart use of Web 2.0 a local business can use Google's power to capture their town's mindshare.

Diversification is the solution to an ailing economy and sluggish revenue stream.  A small business has a cornucopia of free Web 2.0 tools at their fingertips and YouTube training on how to use them. Broad dissemination of their product and services through traditional offline channels as well as new online channels can be the difference between survival and closure.

If you have an online teenager, now you can get them out of the chat rooms and writing your blog content and creating your YouTube videos!  Well worth a week's allowance...