How to use postcard printing to increase sales.

Postcard printing is one of the most effective, yet
inexpensive ways to advertise your company or organization. For less
than $ 99 bucks, you can promote your services and products to thousands
of prospects, which may eventually become your customers. Creating a
postcard is easier than you may think. You can use software that you
might already have in your computer, such as Microsoft Power Publisher,
Microsoft Word or Publisher. You can also use Google Docs ( docs.google.com ) to
create a presentation file that can also be converted to a commercial
press-ready file. The easiest way is to contact a printing company specialized in
postcard printing and create your design using the online tools that
they provide on their websites. This makes the design and ordering
process a snap.

1. Front of your postcard. You want to keep the
front of your postcard as clean as possible. One or two eye catchy
pictures along with a short paragraph will get people’s attention. Use
big and bold letters to display the product or service you are
promoting. Remember not to clutter the front side of your postcard with
too much information.

2. Back of your postcard. All the important details
of the product or service you are promoting should go in the back of
your card. Pricing, location, phone numbers, website, etc. should be in
the back. If you are mailing this piece, do not forget to leave the
right half of the back of your card blank to put the recipient’s
address.

3. Track results. Just as if you were running a tv
or radio spot, you must track the results of your postcard marketing so you know what your return on
investment is. There’s a few tricks to track results. You can place a
coupon in the back of your card. Some ideas are: • “15% off your next
order with this card!” • “Bring this card to the store before May 15th a
receive a 10% discount”, • “Receive 10% off your next purchase (new
customers only)” You can also create a custom URL on your website and
install add google analytics
so you know how many clicks the postcards are generating. Check the new
visitors to that specific URL often to get an idea of how the postcards
are working.

4. Mailing. If your printing company is mailing out
the postcards for you, you should have a database with your recipients.
Your printing
company will ask you to provide them that database in either XLS or
CVS Microsoft Excel formats. Most CRM’s such as Microsoft Outlook, Zoho, etc. have the export feature that
will create the appropriate format for you. If you do not have a
database, you may consider services such as
InfoUSA.com and SalesGenie.com
to get a custom prospect database. If you are mailing out the postcards
yourself, make sure to have your mailing list ready before your
postcards are ready. You can work on printing labels using Microsoft
Outlook and Microsoft Office to merge your contacts and print out your
mailing labels.

5. Distribution. If you are distributing your
postcards door to door, make sure to contact your town’s office to make
sure you don’t need any special permit to do street distribution.

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