Looking into the MLM business, anyone can see that Mike Dillard is one of the front-liners, and you can read all about it when you read about the success that is Carbon Copy Pro. They will also read about his Magnetic Sponsoring and how it has become almost synonymous with Internet MLM marketing and making money. A native of Austin, Texas, he not only made a lot of money for himself (millions of it), he made it possible for so many others, as well. And he did so by steadfastly refusing to make useless (and often painful) telephone calls, spending time and money putting up ads, and generally debunking the old ways of doing network marketing. So who is this "upstart", anyway?

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Mike the Messiah?

It is easy just to say that Mike Dillard wrote a book called Magnetic Sponsoring, but he is more than that. He revolutionized the entire industry with one simple idea: a new way of getting prospects effectively. Having a vast network is the lynchpin to having a successful business, and there are too many people to convince in too little time to do it the old-fashioned way. So instead of wasting his time doing that, he came up with a system that attracts people to him - and the rest, as they say, is history.

Theory Becomes Reality

Mike Dillard's theory was simple but unheard of. He got the idea one time while working as a marketer when he got an e-mail from an MLM whiz. The email was about sourcing the prospects from the Internet. That fact was already a deviation from the usual ways of getting leads. He wants to use the human force of attraction to be able to lure prospects into investing. To be a magnet, you have to be attractive enough. Thus, you have to make the best of who you are so that your name alone can do wonders for you. The better quality the prospects are, the richer you will be.

That is Mike Dillard's Magnetic Sponsoring in a nutshell, and it has brought network marketing to the 21st century. Those who have heeded his call for change have realized profits that many have given up on and have proven that you CAN make money in MLM.

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