Cambridge Who's Who
is the premiere career enhancement and executive branding company, offering its
more than 300,000 members powerful tools to become better professionals . Our
organization reveals insider tips on effective networking.

Create a strong online presence for
yourself. The first thing that a new contact
will do after you meet is conduct due diligence, so your online presence has
never been more crucial. Build a website, start a blog, join a professional
organization that provides a platform for online networking, submit articles
that you have written to online journals and magazines and have a press release
about your accomplishments and endeavors distributed online. If you are a
Cambridge Who’s Who member, a great place to create a profile is CWW Connect,
our new online networking community where you can create and personalize your
own public profile.

Build your brand. Have a clear understanding of what you do, why you do it,
who benefits most from your products and services, and what distinguishes you
from others in the same line of work. To attract new clients and obtain
referrals, you must be able to clearly define what you do, and easily
articulate it to others. Create a situation where clients associate you with a
particular brand, so that they know exactly what to expect when they hear or
see your name. Be sure that your advertising and publicity materials accurately
reflect the brand that you are putting forward by selecting the right graphics
and images. And remember, it is just as important to establish your personal
brand as it is to develop a corporate brand.

Be proactive. Once you have joined a civic or professional organization,
created a profile on an online community or attended a networking event, begin
reaching out to others immediately. Research your potential contacts to
determine who you should get in touch with, and then initiate contact with
them. Do not be discouraged if someone does not respond to you. Instead,
attempt to increase the response rate to your emails and phone calls by beefing
up your online profile and adding testimonials from clients and colleagues to
your website; also, revise the wording in your email correspondence if
necessary. A great way to reach out to a targeted audience is through the Cambridge
Who’s Who E-Release Program, which enables you to contact thousands
of Cambridge members through our bulk e-mail marketing system. Your customized
e-mail will reach a targeted list of professionals in certain demographics. To
learn more about the CWW E-Release Program, please contact networking@cambridgewhoswho.com
today.

Be genuine. Become a trusted resource in your industry by being
authentic and realistic. Overstating your abilities as a vendor or padding your
resume to your clients will not help you in the long run. Be honest about the
skills you possess and your areas of improvement. Your contacts will appreciate
your candor.

Define
your goals.
Identify what you are looking for and what you can offer others prior to
networking online or attending a networking function. Do not initiate a
conversation or make a connection without a clear understanding of your goals.
This will save you and your contacts valuable time.