As a professional looking
to expand your professional network or raise your credibility, blogging can be
a great way. By increase your online presence, many more people will look to
you for professional advice or consulting. Cambridge Who’s Who Connect is our
new online networking community where you can engage Cambridge members in conversations
that are beneficial for your professional growth and development.

Many Cambridge Who’s Who
members have been using Connect to blog announcements, information about their
businesses and other items of interest. This is indicative of Cambridge members’
online prowess and determination to utilize our valuable resources. Blogging has turned into an efficient, inexpensive
way to keep your audience informed and up-to-date on recent events. Blogging
also increases your online presence by putting more information on the web
about you, your company and what you have to offer. Remember, the more
information there is about you on the web, the easier it will be for clients,
colleagues and others to find you online, which will help you to build your
rapport and bring in new business or career opportunities.

There are many places where you can start your own blog and it is okay to have
more than one on different topics. Cambridge Who's Who has several blogs devoted
to information about Charities, News, Notables, Learning Center and the Resource
Center. Each site has its own unique theme and is designed to showcase our
members and describe the various benefits, products and services offered
through the organization.

The most difficult part about blogging is figuring out what to write about.
Here are a few suggestions to get you started.

Personal Achievements and/or Company News – Have you received an award?
Tell others what it means to you and how you qualified for it as well as a bit
about the organization that presented it to you. Publish a new work? Provide a
summary, information about book signings and where it can be bought. Has your
company reached a new goal? Let your audience know. Blogging about you and your
company’s achievements can help to build your credibility.

Area of Expertise – Write about topics you are familiar with that will
benefit others.  Our members write their
blogs so that you and other members of the site can benefit from their
knowledge. Are you writer? Start a blog of writing tips. What about a real
estate agent? Use your blog to instruct others how to find the perfect agent
and to showcase new properties. Are you an educator? Share your advice for
keeping students engaged within and outside of the classroom.

Press Releases – Whenever you put out a press release announcing your
accomplishments or endeavors, make sure to copy and paste it into your blog or
link to it if it is available elsewhere online. This keeps your readers in the
loop, so they do not miss out on any important news or events.

Your blog is an important tool for increasing your online exposure. The more
information there is about you online, the easier it is for others to find you,
thus increasing your networking opportunities.