At Cambridge Who's Who, we are constantly seeking ways to promote professional growth, career enhancement and online exposure for our members. Here, we talk about the task of discovering your personal brand, which comprises of your unique set of strengths, skills and talents (as well as appearance) that distinguishes you from others in your field. To create your own personal brand, you must first
discover these interests, inner strengths and abilities.

Figuring out who you
are and what you have to offer others is essential to develop a strong
brand. Study your competition to determine what makes them unique. This will
help you to mold your brand, so that it stands out from your peers’. It is
important that you are receptive and listen to feedback about your personal
brand. This will ensure that you are getting the right message across to your
target audience and that you are effectively branding yourself.

The podcast titled Branding for Entrepreneurs was
featured last year in BusinessWeek - Smart Answers. It has tips for managing
your personal brand from Dr. Jackie Freiberg, including how you can be
strategic about shaping and promoting your personal brand.