Cambridge Who’s Who is the foremost organization providing tools for professional
growth and career development. Comprised of 300,000 members, Cambridge has been listening to concerns of entrepreneurs and business owners and addresses a crucial point about branding.

When people become interested in building a brand for
their business, some of them might be in a situation where their personal brand
is also their corporate brand. An important question arises: Is developing my
personal brand the same as creating my corporate brand? Or should I distinguish the two?

The concepts of personal branding and corporate
branding are analogous. The difference: personal branding focuses on an
individual’s values, achievements and strengths while corporate branding
focuses on a company’s core competency. Apply the same strategies that you use
for personal branding to help your company gain market recognition, generate
new business and distinguish itself from its competitors.