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New Study on Car Dealer Website Architecture Unveiled at Digital Dealer Conference

BY Brian PaschWed Oct 7, 2009
This blog is written by a member of our blogging community and expresses that member's views alone.

At the 7th Digital Dealer Conference in Nashville Tennessee, the Pasch Consulting Group will release their 2009 Automotive Search Marketing Architecture (ASMA) study.  The ASMA report is designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.   The report will assist car dealerships in evaluating new website platforms when their current contracts expire and options to change website providers are discussed.

Automotive website providers were invited to submit examples of their latest technology to be included in the study.  The 2009 ASMA study will evaluate and assign rankings to car dealer website platforms based on key components that represent the best in Automotive SEO, website architecture and consumer search experience.  The study parameters are established by Brian Pasch, CEO of the Pasch Consulting Group, as well as guidelines published by Google and industry experts.

The 2009 Automotive Search Marketing Architecture (ASMA) report will review over 33 dealer website platforms, twice as many as last year’s report.  The report will be handed out to attendees of the Digital Dealer conference and published online at http://www.dealer-seo.com when the conference ends.  This year’s top rated platforms will be given the first ever engraved ASMA awards recognizing the top website platforms in the industry.

The Digital Dealer Conference is the automotive industry's premier tradeshow which focuses on the latest trends in automotive digital marketing.  This year’s conference takes place November 1-3 in Nashville, Tennessee.

Registration for the Digital Dealer Conference is available online at https://secure.psiware.net/dd200911registration/


About Pasch Consulting Group

The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation.  PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

Brian Pasch is the CEO of the Pasch Consulting Group.  Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.

PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.


http://www.paschconsulting.com

About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.  Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.   For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/