Google Base Can Increase Car Sales and Automotive SEO

Google Base is a free classified advertising system developed by Google and used on Google related properties.  The service is currently free and allows anyone to post an item for sale.  Postings can last up to 30 days and then the listing is removed.  Posting are categorized and highly searchable through Google Base’s user interface.

One of the main categories in Google Base is automotive vehicles. Car dealers have started to use this free tool to create greater visibility for their car inventory on the Internet.  Greater adoption of this platform has been hindered by technology. Without special programming, car dealers have to enter their cars one at a time.  Dealers did not have off the shelf tools to take their inventory feeds and seamlessly integrate their car data and photos into Google Base until now.

The Pasch Consulting Group has created a new software tool to read car dealer inventory feeds and automatically post them into Google Base.  The PCG software called “Feed GB” accepts over a dozen standard automotive feeds from various third party car management services.  The PCG software will accept daily updates from car dealer feeds and post new cars into Google base on a regular schedule.

In addition to increased visibility, the Feed GB software provides a new tool in The Pasch Consulting Group Automotive SEO toolkit to help dealers sell cars on the Internet.  The Google Base service is now available in addition to their automated listing services for Craigslist, BackPage and MerchantCircle.

For additional information on Google Base car inventory feeds, contact the Pasch Consulting Group at 732-842-4720 or visit http://www.dealer-seo.com or email the company at sales@paschconsulting.com