The Pasch Consulting Group has organized the automotive industry’s first ever Automotive Marketing Boot Camp.The boot camp will be held on February 12th; the day before NADA starts in Orlando.
The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO.
The classes will be lead by social media expert JD Rucker and the blogging and SEO sessions will be led by Paul Rushing and Brian Pasch.Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O'Such. Pay-per-click marketing strategies will also be included in the Boot Camp conference lineup.
According to Brian Pasch of the Pasch Consulting Group, “The Boot Camp is unique in that registrants will receive preparation materials in advance of the class.They will be coming fully prepared to engage in actual demonstrations, using their own accounts that they can continue to work with on their own.They won’t leave with questions on how to set up these processes for themselves, that will all be done prior to them entering the class.”
The Automotive Marketing Boot Camp will deliver the skills dealers need to understand, inspect and manage their online marketing strategy.The classes are designed to give students the tools needed implement effective ideas and strategies for their dealership.The boot camp is perfect for General Managers and Internet Sales Managers.Classes are two hours in length to give attendees time to absorb and implement the skills discussed in class.
Registration is limited to 75 people to keep class size to 15 people.Attendees will need to bring a laptop in order to work on strategies for their dealership during class.
Registration is $795.00 during the month of November and $895 during the month of December.
About the Brian Pasch and the Pasch Consulting Group
Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.
He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.
PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.
The Pasch Consulting Group is releasing its 2nd annual Automotive Search Marketing Architecture (ASMA) report for sale to the automotive community.The report represents an excellent buying guide for auto dealers considering a new or additional automotive website.
The 2nd annual 2009 ASMA study included a review of 34 automotive website providers.The report reviews each company’s ability to enhance a dealer’s online presence and search marketing experience.The results of this year’s study were first announced at the Digital Dealer Conference in Nashville, where ASMA awards were handed out to a select group of industry leaders identified by the report.
The ASMA report identifies 9 outstanding companies that Pasch says, “Should be on the short list of any car dealer looking for an Internet marketing platform.”These companies, according to Pasch, are providing car dealers with the best tools for search marketing and search engine optimization.
Members of the automotive community can use the data provided in the 2009 ASMA study as a guide for discussions with automotive platform providers and as a foundation for an educated evaluation of automotive marketing platforms.
Brian Pasch, CEO of the Pasch Consulting Group, is the underwriter of the study.According to Pasch, “With a growing number of automotive website platforms for dealers to choose from, it was decided that the industry needed an independent and unbiased review of website technology providers.”
Dealers can obtain copies of the report for $75 by calling the Pasch Consulting Group at 732-450-8200 or sending an email to carrie@paschconsulting.com .
About Pasch Consulting Group
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation.PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group.Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
The Driving Sales Executive Summit will take place on October 13th in Las Vegas, Nevada.Brian Pasch, an automotive SEO expert, has been invited to the Summit to offer his insight during a round-table event discussing Automotive SEO and Internet Marketing strategies.
Brian Pasch is the CEO of the Pasch Consulting Group.He will be participating in the Driving Sales event with fellow Internet Marketing and Social Media leaders Paul Rushing and JD Rucker.This will be the first time all three will sit down together at an automotive conference.
The goal of the Driving Sales Executive Summit in Las Vegas is to raise the bar for automotive educational seminars by breaking the traditional format that conferences follow.The ‘un-conference’ style of the event is designed to hold both the presenter and attendee accountable for the success of the summit.
Dealership owners and managers will find plenty of current and useful strategies from the 2 day power packed agenda.Part of the agenda includes seminars on creating clear marketing strategies, efficient marketing techniques, understanding website statistics, understanding social media marketing and more.
Dealership leaders who are unable to attend the Summit will have another opportunity to hear Brian Pasch speak at the 7th Annual Digital Dealer Conference in Tennessee.The conference takes place November 1-3.More information on that conference is available at http://www.digitaldealerconference.com/
The Pasch Consulting Group also offers free, private consultations to any business that would like to learn more about their Automotive SEO strategies.More information is available by calling 732.450.8200.
About the Brian Pasch and the Pasch Consulting Group
Brian Pasch is an 18 year veteran of the direct marketing industry and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.
He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.
PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.
The Pasch Consulting Group (PCG) will review more than 30 automotive website platforms in this year’s Automotive Search Marketing Architecture (ASMA) study.This is double the number from last year’s study.The ASMA study will identify automotive website providers that offer SEO compliant platforms using Google's guidelines as well as best practices in the search marketing industry.
The results will be revealed at this year’s Digital Dealer Conference in Nashville, Tennessee and published online at www.dealer-seo.com . The Digital Dealer Conference is the automotive industry's premier tradeshow which focuses on the latest trends in automotive digital marketing.This year’s conference takes place November 1-3.
Automotive website providers were invited by Brian Pasch, CEO of PCG, to submit examples of their latest technology to be included in the study.This year’s top 10 rated platforms will be given the first ever engraved ASMA awards recognizing their excellence in Automotive Search Marketing.
The sites that will be reviewed in this year’s study include:
·ADP/BZ Results
·All Auto Network
·Autofusion
·AutoLotManager
·ClickMotive
·Cobalt
·Dealer eProcess
·Dealer Fire
·Dealer Impact
·Dealer Peak
·Dealer.Com
·DealerConnection
·DealerON
·Dealerskins
·DealerTrend
·eBizAutos
·ecarlist.com
·Higher Turnover
·Izmo Cars
·Liquid Motors
·Meridian Marketing
·MJMI
·Nexteppe
·Portratz Partners
·Pure Dealer
·Reynolds and Reynolds
·Search Optics
·Smart Web Concepts
·Tk Carsites
·VinSolutions
·Web Sites For Dealers
·Wilson Software Corporation
·World Dealer
·XI Group
The 2009 ASMA study will evaluate and assign rankings to car dealer website platforms based on key components that represent the best in search engine optimization (SEO) architecture and consumer search experience.These study parameters are established by Brian Pasch, CEO of the Pasch Consulting Group.
Last year, the 2008 ASMA report reviewed over 16 automotive platforms with only 2 providers receiving a perfect score for SEO compliance. In the past year car dealer website providers have released or announced many changes to their platforms which should make this year’s report even more interesting.
About Pasch Consulting Group
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation.PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group.Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/
The Driving Sales Executive Summit will take place on October 13th in Las Vegas, Nevada.Brian Pasch, an automotive SEO expert, has been invited to the Summit to offer his insight during a round-table event discussing Automotive SEO and Internet Marketing strategies.
Brian Pasch is the CEO of the Pasch Consulting Group.He will be participating in the Driving Sales event with fellow Internet Marketing and Social Media leaders Paul Rushing and JD Rucker.This will be the first time all three will sit down together at an automotive conference.
The goal of the Driving Sales Executive Summit in Las Vegas is to raise the bar for automotive educational seminars by breaking the traditional format that conferences follow.The ‘un-conference’ style of the event is designed to hold both the presenter and attendee accountable for the success of the summit.
Dealership owners and managers will find plenty of current and useful strategies from the 2 day power packed agenda.Part of the agenda includes seminars on creating clear marketing strategies, efficient marketing techniques, understanding website statistics, understanding social media marketing and more.
Dealership leaders who are unable to attend the Summit will have another opportunity to hear Brian Pasch speak at the 7th Annual Digital Dealer Conference in Tennessee.The conference takes place November 1-3.More information on that conference is available at http://www.digitaldealerconference.com/
The Pasch Consulting Group also offers free, private consultations to any business that would like to learn more about their Automotive SEO strategies.More information is available by calling 732.450.8200.
About the Brian Pasch and the Pasch Consulting Group
Brian Pasch is an 18 year veteran of the direct marketing industry and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.
He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.
PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.
At the 7th Digital Dealer Conference in Nashville Tennessee, the Pasch Consulting Group will release their 2009 Automotive Search Marketing Architecture (ASMA) study.The ASMA report is designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.The report will assist car dealerships in evaluating new website platforms when their current contracts expire and options to change website providers are discussed.
Automotive website providers were invited to submit examples of their latest technology to be included in the study.The 2009 ASMA study will evaluate and assign rankings to car dealer website platforms based on key components that represent the best in Automotive SEO, website architecture and consumer search experience.The study parameters are established by Brian Pasch, CEO of the Pasch Consulting Group, as well as guidelines published by Google and industry experts.
The 2009 Automotive Search Marketing Architecture (ASMA) report will review over 33 dealer website platforms, twice as many as last year’s report.The report will be handed out to attendees of the Digital Dealer conference and published online at http://www.dealer-seo.com when the conference ends.This year’s top rated platforms will be given the first ever engraved ASMA awards recognizing the top website platforms in the industry.
The Digital Dealer Conference is the automotive industry's premier tradeshow which focuses on the latest trends in automotive digital marketing.This year’s conference takes place November 1-3 in Nashville, Tennessee.
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation.PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group.Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/
Options to include a government-run public health care amendment in the most recent health care reform bill were rejected by all 10 Republicans on the committee and a few democrats, including Max Baucus of Montana.
The White House responded to Tuesday's actions with spokesman Reid Cherlin repeating both President Barack Obama's support for a public option -- and also his willingness to consider other proposals.
Obama "has said he is open to other constructive ideas of increasing choice and competition," Cherlin said. "He will work with Congress to ensure that under health insurance reform, Americans who cannot find affordable coverage will always have a choice."
Republicans unanimously oppose the government-run insurance option, saying it would drive private insurers from the market and eventually bring a government takeover of the health care system.
Democratic leaders reject that claim, saying the public option would provide needed competition for private insurers while making health coverage accessible to millions of people currently lacking health insurance.
Consumers are invited to speak their minds in virtual town hall meetings online at http://www.governmenthealthcarefacts.com/ .The Pasch Consulting Group, creators of the highly popular www.cashforclunkersfacts.com site, created the non-government website was created so that consumers can have a voice to discuss national healthcare proposals and how they would affect their lives.The website also helps clarify the plethora of information being broadcasted around the country on current and new healthcare initiatives.
Some of the current discussions going on now include:
Internet marketing jobs in NJ are still in high demand, despite statewide increases in unemployment.The emergence of popular social media sites like Facebook, Twitter and NING as well as the efficiency and ability to narrowly target a desired audience online has drawn most businesses, if not all, to seek out specialized Internet marketing firm to handle their online campaigns.
The Pasch Consulting Group in NJ is one such Internet Marketing company who has experienced a sharp increase in business.The shift to focus on Internet marketing and the dramatic rise in demand has caused their company to steadily grow up and out over the past 4 years.
The Pasch Consulting Group (PCG) in NJ specializes in Search Engine Optimization (SEO), Internet Marketing, social networking and web design.During a time when many businesses were suffering, Internet marketing firms like PCG were flourishing.CEO, Brian Pasch, recently announced that he is looking to further expand his staff with the addition of experienced account managers and web designers.
Brian Pasch commented, “The pace at which the business is expanding is incredible.In order to keep up with the demand, we need experienced project managers and web designers who can handle all aspects of our clients’ Internet marketing strategies and objectives.”These strategies, according to Pasch, include Internet Reputation Management, Social Networking, blogging, Internet Public Relations, and website and microsite design.
The Internet Marketing Account Manager position requires monitoring web designers assigned to build websites, performing SEO checks for each account’s desired keywords and making decisions regarding each client’s Internet SEO advancement.
Brian Pasch, CEO is a 19-year veteran of the direct marketing industry. His career has spanned both management and technology roles.PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation. Brian Pasch and his staff are currently rating the effectiveness of the top social networking and blogging portals.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
The Digital Dealer Conference being held from November 1-3rd will cover the latest strategies needed for Internet Sales Managers to compete and succeed.Included in a full roster of expert speakers are Matt Clark and Tim Jennings, experts in the field of advanced Automotive Internet marketing strategies for managers.
Brian Pasch, CEO of the Pasch Consulting Group, will also be a speaker at this year's Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads.Brian's blog at http://www.dealer-seo.com is a popular destination for ISM's to learn about Automotive SEO.
The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign.Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools.
Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.
Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.
Clark’s seminar will show attendees how to craft e-mail templates that getresponses, use free technology to gain market share, sell more cares in less time over the Internet and more.
Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.
Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.
This year’s Digital Dealer Conference takes place in Nashville, TN, November 1st-3rd.
Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.
About the Digital Dealer Conference
The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve. For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/
The Fall 2009 Digital Dealer Conference being held this November in Nashville will cover the latest trends in automotive marketing strategies.Included in a full roster of expert speakers are Stan Bradbury and Ralph Paglia, two experts in the field of advanced Automotive marketing strategies.
Social media networking strategies have exploded among all businesses nationwide, and car dealers are no exception.Social networking platforms like Facebook and Twitter are now considered must have staples of any successful marketing strategy.
Ralph Paglia will be speaking at this year’s Digital Dealer Conference and will showcase actual dealership implementations of social media marketing and reputation management strategies. Attendees will learn how to measure performance and track the results required for increases in sales and profits.
Ralph Paglia is responsible for business development at ADP’s Digital Marketing Group. Paglia helped establish strategic alliances for ADP with digital marketing enterprises such as Google, Yahoo!, KBB, Specific Media, Jumpstart, DealerRater, Ning and DoubleClick. Ralph has over 20 years of automotive experience including Reynolds Consulting Practice Leader and several dealership management positions.
Digital Dealer Conference attendees will also have the pleasure of learning from mobile communications expert Stan Bradbury.Bradbury is the co-founder and president of Dealer Text Solutions, the first company to develop comprehensive text messaging solution for automotive retailers and service centers, and the co-founder of CallBoost, the leading provider of 1-800 vanity phone numbers to auto retailers.
Bradbury will lead a discussion entitled Get Ahead by Becoming a Leader in Mobile Communications, which will show dealers how to turn text messaging into the most value sales tool within their mobile marketing campaign.
This year’s Digital Dealer Conference takes place in Nashville, TN, November 1st-3rd.
Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.
About the Digital Dealer Conference
The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/
