From the Department of Irony: Virtual World Conference Rescheduled Because (Real World) Venue Shuttered for Crime Investigation

Barak Kassar — Mon, 06 Oct 2008 08:43:46 -0400

By Barak

I learned of this from Kathy Johnson's Twitter feed ... she flew from San Francisco to London for this event. This is a drag---not least for the person who was shot. But the irony is irresistible, no?

From the VWF congress website:

Presidential Campaign Offers Great Lessons for Corporate Marketers/Communicators

Barak Kassar — Mon, 06 Oct 2008 04:00:58 -0400

As the U.S. presidential campaign get's insaner by the minute, it's providing great examples/lessons for corporate communicators and marketers.

Today the Obama campaign offers a great example of clear, hard-hitting communication in the form of www.keatingeconomics.com

It is a 13-minute mini-documentary film rhetorically linking John McCain to the current economic situation by highlighting his involvement with an earlier wave of failed financial institutions.

You Seem To Have Already Purchased the Product

Barak Kassar — Mon, 25 Feb 2008 13:13:05 -0500

An important component of the work we do at Rassak is recognizing and working around the fact that the audiences our customers aim to connect with are frazzled beyond belief. That's life... we're all busy and not necessarily paying attention as well as we should/could---certainly we're not paying as much attention to those marketing to us as those who are marketing to us would like. Usually my conversations about this subject have to do with getting and keeping customers' attention via stand-out creative work and ongoing, respectful relationships.

Many-to-Many Media Opportunities in Professional Sports

Barak Kassar — Sun, 27 Jan 2008 12:29:03 -0500

Virtual reality meet actual reality ....

My 10-year old (that's him messing with me in the photo) loves soccer (playing, watching, and reading about the game). He also loves soccer video games, including playing manager, which he can do with Electronic Art's FIFA '08.