What's not to love about a form of marketing embraces components such as easy and dynamic messaging, free platform and freedom of speech? Isn't that what all good marketing people crave? No lawyers, no cost, no lead time.
Sounds ideal being able to push your message out there. But what it's lacking is my friend "spin control".
For 20 something years I have been marketing in one direction. Pushing my message out there and viewing the message's success by customers buying what I was selling and when I told them to buy it. Customer feedback on marketing messages was rare and only the occasional letter would get sent to the Marketing Department (worst case scenario via the President of the Company). It was internal document that was no cause for worry except for maybe a slap on the wrist for stepping over a subjective line.
Now all comments good bad and ugly are out there for the world to see. My company's myspace page www.myspace.com/nextdayflyers is out there and any "friend" can post anything for everyone to see. No spin control.
I can't even go into the vulgarity and spelling issues which puts me over the edge.
Related Stories: | Topics:Technology, Management, online marketing, internet marketing, search engine marketing, Social Marketing, Business, Marketing |
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Recent Comments | 1 Total
July 8, 2008 at 11:33am by David Mullings
I understand what you are saying about controlling what is said about your company. Myspace and most other networks do allow you to approve comments before people post them or do away with comments altogether.
I find that active management of comments is a must in order to avoid serious problems. They can always go post somewhere else or start a blog, but at least you are not helping to promote the negative pr.
As for the vulgarity and spelling, don't let me even start either - and I'm only 27!