The news just keeps getting more personal. Hyper-specialized blogs, RSS feeds, and personalized Google homepages let us focus on what we care about and tune out the rest. Thus far, personalized news has been limited to the Internet, but Time Inc. is bringing it to the printed word with mine, a five-issue, 10-week, experimental magazine that allows readers to select five Time Warner/American Express Co. magazines that Time editors will combine into a personalized magazine with 56 possible combinations. Essentially, mine is a printed, expanded RSS feed. Magazines available to the program include Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.
Ads in the mine run will all be for the Lexus 2010 RX SUV--but with personalized messages for each subscriber targeting their interests.
mine's experimental run is free, with a 36-page print edition available to the first 31,000 respondents and an online version available to 200,000 others. The online edition may not be of much interest to readers skilled in the art of Internet news surfing, but mine's printed edition brings an interesting concept to the table: the minimalization of paper waste with personalized magazines and newspapers. Instead of subscribing to five magazines, why not just subscribe to one that has everything you want inside? And instead of subscribing to The New York Times, The Star Ledger, and your hometown newspaper, why not subscribe to a mash-up of all three?
The print media industry may be slowing down, but it isn't dead. Could personalized periodicals help magazines both adjust to the digital age and do right by the environment?
[Mine Via Chicago Tribune]
Related Stories: | Topics:Innovation, Technology, Ethonomics, mine, in style, star ledger, time, Sports Illustrated, Travel and Leisure, magazines, Newspapers, New York Times, money, golf, Time Inc., Media, Magazines, Science and Technology, Technology |
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Recent Comments | 6 Total
March 20, 2009 at 4:33am by Brenda Hyde
The comments about this venture were more interesting than the article. However, hybrid publishing is growing and may answer the need for news in the future.
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I publish a parenting magazine just outside the Washington, DC area.
March 23, 2009 at 5:14pm by Tom Green
Could personalized periodicals help magazines both adjust to the digital age and do right by the environment? I think it can, but I think this is not the answer, the real question is will it work?
Tom Green
http://www.personalfinancegate.com
March 25, 2009 at 6:44am by Andrew Davies
Its all very interesting. But I'm unconvinced that it meets the granularity of individual taste - and it certainly costs a lot more to produce. Have they seen http://platform.idiomag.com
July 23, 2009 at 2:56am by Kevin Smith
The print media industry may be slowing down, but it isn't dead.
Computer degree | Nursing degree
July 23, 2009 at 2:57am by Kevin Smith
And instead of subscribing to The New York Times, The Star Ledger, and your hometown newspaper, why not subscribe to a mash-up of all three?
Accounting degree | Hr degree | Online doctoral degree
October 1, 2009 at 3:11am by Alex Banti
RSS (most commonly translated as "Really Simple Syndication" but sometimes "Rich Site Summary") is a family of web feed formats used to publish frequently updated works—such as blog entries cheap airline tickets, news headlines, audio, and video—in a standardized format.An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader term life insurance", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed's URI or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.The RSS formats were preceded by several attempts at web syndication that did not achieve widespread popularity insurance. The basic idea of restructuring information about websites goes back to as early as 1995, when Ramanathan V. Guha and others in Apple Computer's Advanced Technology Group developed the Meta Content Framework. For a more detailed discussion of these early developments, see the history of web syndication technology.RDF Site Summary, the first version of RSS, was created by Guha at Netscape in March 1999 for use on the My.Netscape.Com portal. This version became known as RSS 0.9.In July 1999, Dan Libby of Netscape produced a new version, RSS 0.91 which simplified cheap viagra the format by removing RDF elements and incorporating elements from Dave Winer's scriptingNews syndication format.Libby also renamed RSS "Rich Site Summary" and outlined further development of the format in a "futures document".