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Rumor Mill: Is IKEA Entering the Eco-Friendly Car Market?

BY Ariel SchwartzMon Mar 23, 2009 at 3:35 PM

IKEA_Leko

We already know that IKEA is debuting a line of solar-powered lights; could the Swedish giant actually enter the eco-friendly car market?

The Internet is abuzz about a mysterious yet official-looking French website that appeared today. The site touts the LEKO, an environmentally-friendly IKEA-branded concept car. A video on the LEKO site says that the car is a modular design that can act as either a coupe or convertible. The car apparently also has the full backing of the World Wildlife Fund France, though it's not clear if that means the WWF is contributing to the LEKO's development or just endorsing it.

There's a distinct possibility that the LEKO video and site are the viral warning shots for someone's April Fools' Day hoax. The LEKO is absent from the IKEA website, and most importantly, the car will be unveiled on April Fools' Day.

But hey, stranger things, right? April 1-7 is France's Sustainable Development Week, and IKEA already offers "kit homes" shipped in flatpacks to customers in Northern England and Scandinavia. I hope we can get a LEKO in Swedish blue and yellow.

We wonder, though, if a car made by IKEA might ship to customers in pieces to DIY like the images below.

ikea-verkauft-autos
ikea-verkauft-autos-werkzeug

[LEKO Via Jalopnik, ThePimp.Blog]

Topics:

Innovation, Technology, Design, Ethonomics, IKEA, leko, eco-friendly, energy-efficiency, car, environment, jalopnik, Inter IKEA Systems BV, Culture and Lifestyle, Holidays, World Wide Fund for Nature, France


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Recent Comments | 9 Total

March 24, 2009 at 3:07am by Patrick Connolly

Hmmmm... what date is it in 7 days again?

March 24, 2009 at 7:22am by Jason Bean

IKEA has always been on top of their game!

RT
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March 24, 2009 at 9:25am by jason wright

Oh, i'm loving this. It's about time someone shook things up a little.

March 24, 2009 at 12:07pm by Stan Baker

While I wonder exactly how I am supposed to get this car out of my kitchen once assembled ... the biggest April Fools would be if Ikea actually introduced an exceptionally practical car.

March 24, 2009 at 1:14pm by Mathew Glomit

Good to see yet another company get into the clean vehicle market. Ikea is a perfect company for this if it is true

Mathew
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March 25, 2009 at 4:24pm by Stanley Chowaniec

WHoah!

March 29, 2009 at 8:48pm by joel brodie

this would be very cool!

November 3, 2009 at 1:27pm by andrew zverev

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