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Fisker, Kleiner Perkins Team Up for $39,000 Plug-in Hybrid Mystery Car

BY Ariel SchwartzWed Sep 16, 2009

fisker karma

Fisker Automotive is best known for pissing off Tesla Motors and introducing the Karma, an $80,000 luxury plug-in hybrid set to debut later this year. Turns out the startup company has another trick up its sleeve: a $39,000 mid-sized sedan, partially funded by venture capital firm Kleiner Perkins Caufield & Byers.

Fisker plans to produce 100,000 low priced sedans annually when manufacturing begins in 2012, most likely in a retooled U.S. car factory. Each sedan will be outfitted with batteries in the $12,000 to $15,000 range. No word on how the car will be distributed, but the Karma is being sold by traditional dealerships in the U.S. and Europe.

The move to manufacture a lower-priced sedan mirrors a similar plan by Tesla, which is working on a $57,000 plug-in vehicle (the Model S). It's hardly cheap, but is much more accessible than the $109,000 Roadster. Both the Model S and Fisker's new mystery car are intended to capitalize on the growing interest in plug-in vehicles without sacrificing the luxury nature of the two companies' brands.

[Via Reuters]

Topics:

Innovation, Technology, Ethonomics, hybrids, fisker automotive, tesla motors, karma, model s, phev, ev, electric car, kleiner perkins, United States, Tesla Motors Inc., Fisker Automotive Inc., Technology, Automotive Technology


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Recent Comments | 4 Total

September 16, 2009 at 5:52pm by Amir Asyraf

fantastic.tq

September 17, 2009 at 1:14pm by Dave Cyra

A little competition can do a lot of good for the customer. I like it. :)

September 20, 2009 at 6:04am by Sascha Volksphone

Wow this car looks great. Can´t believe that is a hybrid car!

Best regards,
Sascha Volksphone

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