Believe it or not: investors are human.
They want you well. They want you to shine. They want to be able to invest in a great business.
Keep that in mind when pitching.
Why would they not? Since they have decided to spend time listening to you, they might as well be spending time wisely.
What is it that they want to hear and see when you are pitching then?
Basically, your:
• Market
• Product/Service
• Business model
• Competition
• Entry barriers
• Distribution strategy
• Financials
• Risk factors
• Capital & Valuation
This is quite basic and represents what to communicate. Perhaps more importantly, is how you communicate. And what conscious and subconscious signals you broadcast when pitching.
The Q&A session is really where the best are separated from the rest. Here investors may use all types of devious and intimidating techniques to find out what you are made of.
By asking you tough questions, they are making sure that you know what you are talking about. They need to make sure. They want to make the right decision and also be happy about their decision afterwards.
How would you approach the situation as an investor? What do you look for when interacting with a person? How do you evaluate someone?
Some of the factors might include:
• Integrity
• Charisma
• Personality
• Likeability
Investors are also looking for:
• Passion
• Experience
• Knowledge
• Skill
• Leadership
• Commitment
• Vision
• Realism
• Credibility
• Coachability
How do you communicate all this things when pitching?
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