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Lap Dances at Yahoo's Hack Days? A Lesson in Monitoring a Global Brand

BY FC Expert Blogger Allyson KapinMon Oct 19, 2009 at 9:35 PM
This blog is written by a member of our expert blogging community and expresses that expert's views alone.

yahoo hack day 2009

"Scantily clad gyrating women" who give lap dances to men on your company's dime can damage your brand within seconds. Who's in the hot seat today? Yahoo! It appears that Hack Days are quite a different experience in Taiwan than in the United States. While pictures on Flickr and video footage on Vimeo from the 2009 Hack Day festivities have been removed for public viewing in the past few hours, photos from the 2008 conference and screenshots from the 2009 event, show women dancing in little clothing and performing lap dances for men.

While some argue that this is culturally accepted in Taiwan, treating women like pieces of meat is not ok and it's not going to help Yahoo's global brand and increase profits. 52% of Yahoo's demographics are women, according to Quantcast. Offending them is a bad idea.

When Disaster Strikes, Respond Fast!

It took Yahoo over 24 hours to respond to the fiasco, and only after several people on Twitter signed an act.ly petition targeting @Yahoo and slammed them. Prior to the Twitter petition though, many people like Caterina Fake, co-founder of Flickr publically expressed their disgust with Yahoo's choice of entertainment. "@Yahoo, for shame: http://flic.kr/p/78btX1 I'm frankly disgusted." It was distributed to women's tech listserv's. People also forwarded the photos to colleagues at Yahoo asking for an explanation. Yet, Yahoo ignored it for over 24 hours. Note: 24 hours is a long time in the social media space where people can easily take control of your brand.

Was Yahoo hoping the photos and video would go away? Many actually did disappear, but people took screenshots to share and ensure that the event was properly documented. Never under estimate the power of smart people who feel wronged and are social media savvy. Were Yahoo execs racking their brains to develop a good PR response? I don't have the answers to these questions, but I can tell you that Yahoo's lack of response hurt their brand because it looked like they were hiding from embarrassment instead of taking responsibility and addressing it head on. It also alienated many women in the tech community. This could present problems for future employee recruitment of women candidates. Some people even commented that they were going to stop using Yahoo's search engine. Others reminded the community of the irony of an article Tech Crunch wrote in 2006 entitled: All Women Team Takes Yahoo Hack Day Top Prize

Yahoo's only response (at the time this blog post was written) to the company funded lap dances was the following. "Hack Girls from Y!'s Taiwan event don't reflect our values. Was inappropriate, we regret offending anyone. We'll ensure won't happen again."

What I would like to know is when did Hack Days turn into strip clubs? And what yahoo thought that using Yahoo's global brand and money to degrade women was ok?


Allyson Kapin is the Founding Partner of Rad Campaign and the Founder of Women Who Tech. You can follow her on Twitter.

Topics:

Innovation, Technology, Leadership, Management, Brand Management, tech, Yahoo, Yahoo! Inc., Taiwan, Computer Technology, Science and Technology, Technology


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Recent Comments | 18 Total

October 20, 2009 at 9:52am by Tyler Gray

Unreal. The phrase "What a bunch of Yahoo!s" comes to mind.

October 20, 2009 at 10:25am by Norm Matthews

Although I agree that lap dances were a dumb thing for Yahoo! to engage in, I wholeheartedly disagree that Yahoo! "[treated] women like pieces of meat." Those women were not forced, and they treated themselves like pieces of meat. Its true that money and big companies perpetuate the demeaning stereotypes of women, but so do women themselves.

October 20, 2009 at 10:41am by Kelly Rusk

Very shocking indeed. And inappropriate! As per response, I agree 24 hours is a long time, and while it does take a while to go through the 'chain of command' in a large company, a simple "I'll look in to it and get back to you" goes a long way.

October 20, 2009 at 10:47am by Travis Price

Highly presumptuous and imperial to presume that lap dancing is demeaning, typical superficial feminist advocacy that frankly most of the 52% don't find offensive. When are we going to let all women live and let live!

October 20, 2009 at 12:47pm by Stephen Conant

"Hack Girls from Y!'s Taiwan event don't reflect our values."

Oh, I see: The GIRLS don't reflect their values. Not the men who got the dances; not the employee who set this up; not the men who cheered the whole mess on; but the girls, who were doing the job they were hired to do.

October 20, 2009 at 1:58pm by Mike Harrop

As a 12-year Yahoo user with a bunch of websites hosted there, I'm far more worried about the changes new management may bring to site-building tools and hosting, than I am about a minuscule par-for-the-course trade-show non-event in Taiwan. OK they goofed and they were slow. But slowness is why we love them - good old dependable plodding Yahoo - whenever you fire up your computer everything's working and in the same place, day after day. How many can you say that about after 12 years ?!!. And I'm ready to demean myself by dancing on any lady executive's lap, just to prove it.

October 20, 2009 at 2:21pm by Amanda Bee

Norm Matthews, women (and men) have every right to make a living as erotic dancers, porn stars (and, in my opinion, prostitutes). I might not have chosen "pieces of meat" to describe the phenomenon of lap dances at a corporate event, but the problem isn't that the dancer's were abused in some way. It is that Yahoo! was celebrating a culture where the role of women is to please men and turn them on, while the role of men is to use their brains to hack things. That's where the outrage comes in. As a woman, I'm already going to stand out like a sore thumb at a hack day (even in the US). If you bring in scantily clad female dancers as entertainment, I'll get the message loud and clear: I am not your intellectual peer. I'm an overclad object of desire. (Overclad until I strip down to my own bra and underpants, I guess.)

Point is: it isn't the dancers who are objectified and insulted. It is women in technology.

October 20, 2009 at 2:27pm by Amanda Bee

Travis ... same response. Frankly, the guy in the photo above looks more embarrassed than anything else. Kind of demeaning to men to suggest that 1) lap dancing is the way to get horny and 2) horny is the way to program. Sex has a place. That place is not work.

October 20, 2009 at 4:56pm by Mike Harrop

As a 12-year Yahoo user with a bunch of websites hosted there, I'm far more worried about the changes new management may bring to site-building tools and hosting, than I am about a minuscule par-for-the-course trade-show non-event in Taiwan. OK they goofed and they were slow. But slowness is why we love them - good old dependable plodding Yahoo - whenever you fire up your computer everything's working and in the same place, day after day. How many can you say that about after 12 years ?!!. And I'm ready to demean myself by dancing on any lady executive's lap, just to prove it.

October 20, 2009 at 10:39pm by DAvid Schnell

煩死了!
1) Yahoo! did not have the experienced PR people then to know not to directly associate the brand with lap dancing. 2) United States prudes need to keep it's slavish Puritanism on the other side of the Pacific and especially off of Taiwan, which has a history of gloriously serving exhausted GIs since the Vietnam War. Mike Harrop has the spirit! 3) FastCompany.com editors should have passed on this Paparazzi-style article. Shame on you KAPIN for this exposition of young horny nerds!!! Why don't you write a script for Quentin Terrentino instead?

October 21, 2009 at 7:00am by Robin Cannon

Amanda

"As a woman, I'm already going to stand out like a sore thumb at a hack day (even in the US). If you bring in scantily clad female dancers as entertainment, I'll get the message loud and clear: I am not your intellectual peer. I'm an overclad object of desire. (Overclad until I strip down to my own bra and underpants, I guess.)"

Is that not largely a message that you've chosen to interpret yourself?

It's clear from other evidence (including the link in the article itself about the 2006 Hack Day) that Yahoo! doesn't consider women to be intellectually inferior or objects of desire. In fact the evidence from the 2006 Hack Day seems far more relevant a measure of Yahoo!'s evaluation of women in IT than the use of non-IT working lap dancers at another event.

October 21, 2009 at 11:23am by Amanda Bee

David: I think the reason it is interesting to fast company has nothing to do with the nature of the problem (lap dancers at a tech event) but the nature of the web (that in a twitter-glued world, 24 hours is a "slow" turnaround) which is relevant and interesting whether or not you care about lap dancers, misogyny, objectification or women in technology.

Robin: Ah. Thanks for clearing that up for me. Do let me know: how should I interpret the message?

October 21, 2009 at 11:30am by Allyson Kapin

Thanks for taking the time to comment on the article.

@Norm - While my article is not about the sex industry, you raise an interesting question. Are women, particularly children and young women in Taiwan, Thailand, Indonesia, India forced into the sex industry? For many yes. The estimated number of children in the sex industry by ECPAT Taiwan is about 100,000. In India the estimate is 400,000. Many young children (including girls and boys) who are also poor grow up in this environment and never escape it. Girls under 13 have been made to undergo hormone injections by brothel owners to hasten their physical development. Taiwan has been a known sex tourist destination for years dating back to the Japanese military presence. And while no one has ever said that prostitution took place at these Hack Days in Taiwan, paying young women to dance around in scantily dressed clothes and give lap dances to men is not acceptable at industry events. Period. End of story.

@Travis – When you get insight into what women "really" think and feel, let us know.

@Mike - You should be concerned about this issue too. Besides bad press can damage companies reputations, which can hurt their bottom line, which means resources can be cut and impact products that you like.

@Amanda, @Tyler and @Kelly and @Jill - Great comments. Thanks!

@David - You make me laugh dude.

@Robin - So companies can't send mixed messages? How do you think the women at this event felt when the women were performing lap dances for men? What kind of message does that send to everyone who attended the event and everyone who has viewed the photos and videos?

October 21, 2009 at 11:39am by Allyson Kapin

@Amanda - I wrote the article for two reasons - Having lap dances on Yahoo's dime at their events is not acceptable and their response to the backlash was slow in today's environment. Both are poor ways to manage global brands. Many lessons to be learned here.

October 21, 2009 at 11:39am by Emma Lathan

The thought that also occurred to me as I read this article and saw the pics was, "Gee great way to reinforce stereotypes about the place of Asian women in society."

November 9, 2009 at 10:04pm by DAvid Schnell

@Allyson
;-) Have you seen me do my impression of The Emperor in ESB?

@Emma
Among the organizers at the event were women in their 30s, from my intel. BTW, Taiwanese boys and girls break dance at SYS Memorial hall in public and no one things differently. Break dancing is not so racy, but dance is fast becoming a national past-time over there.

November 23, 2009 at 8:23am by addie deels

This could present problems for future employee recruitment of women candidates. Some people even commented that they were going to stop using Yahoo's search engine