
You can get a lot of things in a little under an hour. A pizza. A haircut. How about a chair? The designers at Godspeed have condensed the often agonizingly long development phase of industrial design into 60 short minutes: Each piece is concepted and manufactured in one hour.

Dutch designer Joy van Erven and Swedish designer Finn Ahlgren began collaborating a year ago in Tel Aviv, and agreed that they needed to make a statement about contemporary design. That statement--cheekily reflected in their URL: weareonlyinitforthemoney.com--was to make furniture, fast. By removing the "sketch phase" and grabbing whatever materials are readily available, Godspeed is able to transform ho-hum wood planks and salvaged construction materials into visually intriguing furnishings. And they look pretty sturdy, too.

Structural wonderment aside, you gotta love the raw, slap-dash feeling each piece conveys. You can almost see the designers working against the clock, scrambling to add more details if time allows--check out the spray-painted color of those chairs above, added after the pieces were assembled.
[Core77]
Related Stories: | Topics:Design, furniture, godspeed, Joy van Erven, Finn Ahlgren, Tel Aviv, Finn Ahlgren, Joy van Erven |
Recent Comments | 5 Total
November 19, 2009 at 4:58pm by Richard Geller
I'm really hoping this is one of those Emperor's New Clothes moments. Sixty minutes to produce what..uh, trashy looking crap?
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Richard Geller
http://www.aSiteAboutSomething.com
November 20, 2009 at 2:52am by Jim Woods
I can see wonderfully beguiling disruptive innovation in every stroke and assemblage. There is a market for such provocative products. Moreover, the sprayed paint at the end reminds me of the badly needed thinking to awaken organizations to the immense latent opportunities of this economic maelstrom.
http://jimwoods.posterous.com/
November 20, 2009 at 5:24pm by Noah Robischon
Feels like a movement more than a business. Perfect for college campuses.
November 23, 2009 at 12:20pm by George Bush
It might not be what Mr Geller above thinks, but the "crap" these guys do rocks!
I think we who are in the design industry will get to see more of Godspeeds stuff in the near future.
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