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The following is an excerpt from an interview I recently did for Mad Mortgage World’s owner, Daniel Martin. To check out the entire interview go here –> Ryan Stephens on “Marketing Your Brand” for Loan Officers!
Daniel is building a phenomenal site that exists to be an online aggregator of mortgage industry best practices and marketing ideas. Click to learn more about Mad Mortgage World.
——————What are some ways that Loan Officers can begin separating themselves from the “rest of the pack?” i.e. what are some steps to take or mistakes to avoid?
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Provide great content consistently – To me, this might be the single most important way to separate yourself. If Seth Godin was a jackass, I would still read Seth Godin’s riffs on marketing because they’re awesome. They make me think, I learn from their application, and as a result I grow as a marketer. Always aim to provide the best possible value to the consumer.
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Be authentic and honest – Loan officers, marketers, umpires… It shouldn’t matter. You should always, out of respect for yourself and your clientele be authentic and honest. Providing the great value is how you get a brand in the first place, but not obeying this commandment is the quickest way to lose it. If you make a mistake, own up right away and try to rectify the situation as quickly and as smoothly as possible.
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Value relationships – This is something that took me a while to get when I first started. Traditional advertising is dead. You can shout through a megaphone all day long about how great your product is, but I couldn’t care less until someone else starts telling me it’s great; you let me give it a trial test, etc. So don’t yell at people and shove your idea down their throat. Listen and learn what your consumer needs and then try to provide them with a solution. Value the relationship first and foremost. If you can’t give them the best solution send them to someone who can. Chances are they’ll come back to you when they need something else.
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Be more prepared – Know your industry inside and out, at least a specific niche. Be the best at what you do, or at least capable of seeming like the best. Before doing a consulting session I ask the client a few questions that give me some indication as to where they are and where they want to go or what they want to accomplish. I seek out their personal brand and learn everything I can about what they embody. This enables me to provide insight into how I can specifically help them and not just give them generic re-hashed advice.
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It’s reciprocal – Make it a conversation, a discussion, a sounding board. Bounce ideas off of people. You aren’t going to ruin credibility by asking your clients questions, you’re going to gain their respect. If you take a reciprocal approach you can utilize feedback to logically map out the best strategic insights for your clientele based on your knowledge and their insight.
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Be passionate – It speaks for itself, and it’s contagious. Aside from that, if you’re not passionate about what you’re doing then you probably should not be doing it in the first place.
12:55 am | 0 recommendations | 3 comments
How many times have you tucked your tail between your legs, left your bosses office and wandered back down the hall to begrudgingly complete a task that was incompetent or worse yet not, even in the realm of pertinence?
I’ll be the first to raise my hand. I have always been passive and unwilling to stand up for myself in the work place. I have always done what my father would do and said, “Yes Sir,” (or Yes Ma’am) and put my head down, did the ridiculous task, and then went back to working on things that actually mattered, and did that to the best of my ability.
The misconception I had is that every boss wants the tireless, obedient worker that never questions authority. And this may well hold true for a lot of companies, but Generation Y is changing the workplace, and we’re very fortunate that we do not have to spend our entire careers working for one company, and constantly bending over to grab our ankles in an effort to ascend the proverbial corporate ladder.
One of the most important things I have realized is that I have to stand up for myself in the workplace if I want pursue my passions and achieve my goals. I have also found that most bosses will respect you more if you have an opinion of your own and are able to articulate that opinion in a tactful way. In my experience, you might still have to do that particular ridiculous request, but the stupid action items will become less prevalent if you respectfully stand up for yourself. Honestly, this advice pertains to fellow co-workers as well, but is more focused conflicts with a boss. If you want good advice for how to stand up for yourself with respect to co-workers check out this article.
Here’s three things to keep in mind when standing up for yourself:
- Always be tactful. If you are not great at thinking on your feet put it in writing after you have had a few minutes to think about it. Be respectful and candid, but say something to the effect of, “I am having a hard time understanding how my time is being maximized by running off 500 copies, as opposed to working on the strategic marketing initiatives for the new account. I would appreciate insight into your rationale regarding this decision. Respectfully. Ryan.” Perhaps this isn’t the best example (but it was on the fly). Make a conscious effort to handle the situation in a way that still enables your boss to feel empowered and in charge.
- Honestly, one thing that has worked for me is to shoot and e-mail and carbon copy another co-worker in a leadership position. If someone else becomes aware that your boss made you organize and stack all of his personal belongings on the shelf in his new office instead of working on things that will invariably benefit the company your boss might feel silly, or you might get fired.
- Which leads me to the fact that if your boss is always a jerk, why do you want to work with them or a company that supports those actions; regardless of how successful he may be at the expense of his employees? The Office Newb has a good piece about how a bad boss can be good for you, but even she recommends new work if you have a boss that is a real jerk.
Don’t be scared to stand up for yourself in the workplace. It is an important part of learning and growing as an employee, and if the boss is relentless in his pursuit of being a real tool then start looking for a new place to work; one that respects its employees, and has values that speak to you and passion that inspires you. After all, isn’t that what it’s about anyway?
