The Power of Narrative

Elizabeth Goldstein — Thu, 22 May 2008 16:08:01 -0400

ONCE UPON A TIME there was a pomegranate farmer who couldn't get anyone to buy his fruit, because it was so leathery-skinned and strange-looking, and so difficult to get the tiny seeds out. The farmer knew that pomegranates are even healthier than green tea or red wine, and delicious as well, but when he told his customers they just laughed, and still wouldn't buy the ugly fruit.

Communications Lab

Navigational Phrases, Loan Words & Technical Terms in L10n

Meghan Trainor — Mon, 19 May 2008 18:21:46 -0400

Many
of the projects I produce at Learning Worlds are not only created with
multimedia technology tools, but they are about technology, and some
include very technical or industry specific terms. In addition there
is often quite a lot of interactive or navigational text to keep track
of during production. In short there are three pesky word sets that it
helps to keep track of during the localization (or L10n) process:
Navigational Phrases, Loan Words & Technical Terms.

Communications Lab

Viral Narrative

Elizabeth Goldstein — Mon, 12 May 2008 17:26:24 -0400

Earlier this year, prankster group Improv Everywhere staged
an event called "Frozen Grand Central," in which the participants
synchronized their watches, and at a prearranged moment they all froze in place
in the middle of Grand Central's Main Concourse, mystifying observers. Exactly
five minutes later, everyone resumed normal motion. In an April 30 sweeps-week episode,
the television show Law & Order: SVU made Robin Williams the leader of a
similar public action group, and restaged the event for use in their own murder

Communications Lab

Thinking about L10n

Meghan Trainor — Fri, 09 May 2008 17:24:20 -0400

Communications Lab