http://www.fastcompany.com/blog/dan-coe/coexist member public blog listing page, first argument is nid of the blog_profile xx http://www.fastcompany.com/blog/dan-coe/coexist/well-miss-you-nau <p>Forward thinking, progressive design, fully committed to balancing<br /> environmental issues and sustainability with business objectives — all<br /> of these could have been used to describe nau.</p> <p>I don’t get it. Great ideas are always supposed to prevail.</p> <p>Their<br /> stores were revolutionary, their online experience was beautiful (if a<br /> bit clunky to shop but I'm hyper-critical in this area) and their<br /> product delivered. It was lead by savvy, former execs from companies<br /> like Patagonia and Nike.</p> <p>What went wrong?</p> business Design environment Innovation interactive marketing nau retail Technology Technology Leadership Design Social Responsibility 844978 Tue, 06 May 2008 14:28:41 -0400 Dan Coe 844978 at http://www.fastcompany.com