http://www.fastcompany.com/blog/harry-hoover/thinking member public blog listing page, first argument is nid of the blog_profile xx http://www.fastcompany.com/blog/harry-hoover/thinking/pr-needs-grow <p>Professor Jerry Swerling, who heads the<br /> Annenberg School for Communication Public Relations Studies program at<br /> the University of Southern California, sent me a note about their <a href="http://www.my-creativeteam.com/blog/www.annenberg.usc.edu/sprc">fifth study of PR best practices</a>.<br /> There are some interesting findings in this research. The study<br /> identifies, for the first time, best practices in public relations and<br /> organizational communications that the USC Annenberg researchers<br /> believe apply to all organizations.</p> <p><a href="http://www.fastcompany.com/blog/harry-hoover/thinking/pr-needs-grow">read more</a></p> advertising Marketing PR social media Technology 869988 Tue, 27 May 2008 18:38:48 -0400 Harry Hoover 869988 at http://www.fastcompany.com http://www.fastcompany.com/blog/harry-hoover/thinking/social-medias-value <p>As <a href="http://onlinemarketerblog.com/">DJ Francis</a> pointed out in his <a href="http://www.my-creativeteam.com/blog/?p=703">THINKing guest posting</a>,<br /> many marketers are having a hard time coming to grips with what - if<br /> any - ROI comes from social media involvement. PR people, as our <a href="http://hoover.prblogs.org/2008/05/05/any-roi-on-social-media/">sister site points out</a>, understand that it’s all about dialogue.</p> <p><a href="http://www.fastcompany.com/blog/harry-hoover/thinking/social-medias-value">read more</a></p> advertising Marketing PR social media Technology 844577 Tue, 06 May 2008 11:03:40 -0400 Harry Hoover 844577 at http://www.fastcompany.com