What Your CEO Wants
After three years of hosting an Annual "For CEOs By CEOs" event the overwhelming request from these CEOs was "More often and More Cities, please!"
Why? Because no one is asking the CEO what he/she wants!
Salesreps from product companies either fear calling on the CEOs (thus blunder through any attempts) or just say "We don't sell to CEOs'.
Then there is a myriad of "experts" happy to tell the CEO what he/she wants. Let me assure you, that's exactly what your CEO does NOT want!
Want to know what your CEOs wants?
a) Ask (then just listen)
b) Invite him/her to my next CEO Dinner (and attend yourself) then once again, just listen!
Recommend This
