What happens when you mix web 2.0 and HR
| posted by Chris RussellI got a call yesterday from a recruiter at a major insurance company. She was investigating the use of “web 2.0” technologies (aka ‘social media‘)
for recruiting and wanted some advice. It was a refreshing call. We
think HR is finally beginning the push into these new media tools.
Several employers we have talked to recently seem to be researching the tools of web 2.0, so at least they are beginning to recognize
the fact that they have to change their strategies to take advantage of
them. In this month’s HR Magazine we came across a study about the use
of web 2.0 and HR. Here's the press release.
Its interesting to note that 34% are actively using some form of web 2.0 to recruit. But 65%
of respondents said they do not use or have never heard of them. Over
the next 2 years that should change in our opinion. Most HR departments
are rather slow at adopting new technologies, but as the
milennials enter the workforce their influence will help change that.
They will expect their employers to integrate these tools into the
workplace (see what one company does). In fact, we think there will be whole new positions created like “Social Network Recruiter” whose sole job it will be to post jobs and interact with users on Facebook and MySpace.
Social Media Recruiting. Just do it.
