6:42 am | 0 recommendations | 0 comments

Musings on th FC site

Where is the "Post Comment" button?

How can I see/browse/search the member list of a group that I am part of?

Think user and listening, not push and talk.

Here's a story:

I got the paper FC in the mailbox yesterday. As always, I dove straight into it. I was touched by the passion about the new site and what you are trying to accomplish with it. So I thought: let's give them a chance.

I uploaded my contacts from LinkedIn. I see a list and a button that says: "Send Invitations"

So I get VERY CAUTIOUS. These are my contacts and in many ways, my lifeblood. What am I sending them when I hit this button. So I tick one. Not all. What I see confirms my suspicion: Martijn Sjoorda wants you to join FC and then a sales pitch from you guys about the site.

I have just lost interest in 30 seconds. The paper FC boasts two really good things this month: 1) it has an authentic, passionate statement about the FC site, which really connects people to your goals. Reread it and adapt your style on the site. 2) an article about why Barack Obama's campaign  is so succesful at this stuff. Read it and apply it to the site.

Then call on me again to make it my business communications hub. And if it's really good, I promiss I'll even pay for it.

Good luck.