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 <title>Big Idea - A hot product will sell just as well in a recession.</title>
 <link>http://www.fastcompany.com/big-idea/big-idea-hot-product-will-sell-just-well-recession</link>
 <description>&lt;p&gt;A hot product will sell just as well in a recession.&lt;/p&gt;
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 <node>849075</node>
 <pubDate>Fri, 09 May 2008 09:04:22 -0400</pubDate>
 <dc:creator>Saabira Chaudhuri</dc:creator>
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 <title>Big Idea - Google, not Microsoft or Yahoo, is the sole winner from the botched MicoHo union</title>
 <link>http://www.fastcompany.com/big-idea/big-idea-google-not-microsoft-or-yahoo-sole-winner-botched-micoho-union</link>
 <description>&lt;p&gt;Google, not Microsoft or Yahoo, is the sole winner from the botched MicroHoo union.&lt;/p&gt;
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 <category domain="http://www.fastcompany.com/taxonomy/term/3">Technology</category>
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 <pubDate>Thu, 08 May 2008 09:16:08 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
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 <title>Big Idea - “The energ consumption implications of browsing and social networking on poorly designed Web pages are huge.&quot; Inspire</title>
 <link>http://www.fastcompany.com/big-idea/big-idea-power-consumption-implications-browsing-and-social-networking-poorly-designed-web-</link>
 <description>&lt;p&gt;The energy consumption implications of browsing and social networking on poorly designed Web pages are huge, although relatively unnoticed.&lt;/p&gt;
</description>
 <category domain="http://www.fastcompany.com/taxonomy/term/3">Technology</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/7">Design</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/8">Social Responsibility</category>
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 <pubDate>Wed, 07 May 2008 09:19:49 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
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 <title>Big Idea - Getting on a plane is the most environmentally damaging thing you as an individual can do, other than setting a fores</title>
 <link>http://www.fastcompany.com/big-idea/big-idea-getting-plane-most-environmentally-damaging-thing-you-individual-can-do-other-sett</link>
 <description>&lt;p&gt;Getting on a plane is the most environmentally damaging thing you as an individual can do, other than setting a forest fire.&lt;/p&gt;
</description>
 <category domain="http://www.fastcompany.com/taxonomy/term/8">Social Responsibility</category>
 <node>844442</node>
 <pubDate>Tue, 06 May 2008 09:53:22 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
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 <title>Big Idea - There is less racism, classism, sexism, or general prejudice in Silicon Valley than anywhere else I’ve been.</title>
 <link>http://www.fastcompany.com/big-idea/big-idea-there-less-racism-classism-sexism-or-general-prejudice-silicon-valley-anywhere-els</link>
 <description>&lt;p&gt;There is less racism, classism, sexism, or general prejudice in Silicon Valley than anywhere else I’ve been.&lt;/p&gt;
</description>
 <category domain="http://www.fastcompany.com/taxonomy/term/3">Technology</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/4">Leadership</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/5">Management</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/6">Careers</category>
 <node>842687</node>
 <pubDate>Mon, 05 May 2008 09:19:16 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
 <guid isPermaLink="false">842687 at http://www.fastcompany.com</guid>
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<item>
 <title>Big Idea - Anyone who says early adopters don’t matter needs to go back to business school.  Facebook and Twitter are beginning </title>
 <link>http://www.fastcompany.com/big-idea/big-idea-anyone-who-says-early-adopters-don-t-matter-needs-go-back-business-school-facebook</link>
 <description>&lt;p&gt;Anyone who says early adopters don&#039;t matter needs to go back to business school. Facebook and Twitter are beginning to impact brand recognition just as much as advertising.&lt;/p&gt;
</description>
 <category domain="http://www.fastcompany.com/taxonomy/term/2">Innovation</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/3">Technology</category>
 <node>838666</node>
 <pubDate>Fri, 02 May 2008 09:02:09 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
 <guid isPermaLink="false">838666 at http://www.fastcompany.com</guid>
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<item>
 <title>Big Idea - The rise of social networks has cheapened what it means to be “friends”  with someone. </title>
 <link>http://www.fastcompany.com/big-idea/big-idea-rise-social-networks-has-cheapened-what-it-means-be-friends-someone</link>
 <description>&lt;p&gt;The rise of social networks has cheapened what it means to be &#039;friends&#039;  with someone&lt;/p&gt;
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 <category domain="http://www.fastcompany.com/taxonomy/term/2">Innovation</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/9">Work/Life</category>
 <node>837173</node>
 <pubDate>Thu, 01 May 2008 09:01:55 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
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<item>
 <title>Big Idea - All innovation is fueled by the theft of intellectual property. </title>
 <link>http://www.fastcompany.com/big-idea/big-idea-all-innovation-fueled-theft-intellectual-property</link>
 <description>&lt;p&gt;All innovation is fueled by the theft of intellectual property&lt;/p&gt;
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 <category domain="http://www.fastcompany.com/taxonomy/term/2">Innovation</category>
 <node>835219</node>
 <pubDate>Wed, 30 Apr 2008 11:23:37 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
 <guid isPermaLink="false">835219 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Big Idea - Businesses that fire obese employees who refuse to exercise or diet and then miss work for health problems are just a</title>
 <link>http://www.fastcompany.com/big-idea/big-idea-businesses-fire-obese-employees-who-refuse-exercise-or-diet-and-then-miss-work-hea</link>
 <description>&lt;p&gt;Businesses that fire obese employees who refuse to exercise or diet and then miss work for health problems are just as justified as businesses that fire alcoholics who don’t show up at the office.&lt;/p&gt;
</description>
 <category domain="http://www.fastcompany.com/taxonomy/term/5">Management</category>
 <node>832315</node>
 <pubDate>Tue, 29 Apr 2008 08:35:39 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
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