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Today's Big Idea

Test Big Idea

- Noah

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November 16, 2009

Made to Stick: The Anti-Slogan Argument

BY Dan & Chip Heath | 12-01-2008 | 4:30 PM | INNOVATION

Fight the urge to think in clever taglines.READ MORE›

Made to Stick: The Myth of Mutual Funds

BY Dan & Chip Heath | 08-13-2008 | 1:15 PM | WORK/LIFE

Why we don't always believe the truth.READ MORE›

Rob and Eric

This is a list of awesome shizzle.

- Rob and Eric

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December 1, 2008

Online video is not cannibalizing TV. - Inspired by Nielson

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November 26, 2008

The Internet has created the greatest generation gap since rock and roll. - Inspired by Bruce Schneier

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November 25, 2008

Twitter was wise to reject Facebook’s $500 million all-stock acquisition offer. - Inspired by Kara Swisher

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November 24, 2008

All tech companies should design their new products for early adopters. - Inspired by Robert Scoble

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November 21, 2008

The music industry should embrace unauthorized file sharing as a form of free marketing. - Inspired by Mike Masnick, Techdirt.

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