Unless gas hits $10 a gallon, Americans will continue to buy SUVs in droves. - Inspired by the continued sales of SUVs.

Although Toyota's Prius has piqued interest, SUVs are still selling. "Surprisingly, there is still a good majority of people buying full-sized pickups and SUVs," Mark Bruschi, general manager at Shore Toyota, told The Press of Atlantic City. "We are off about 15 percent for those vehicles from where we were."

Apart from the incentives offered, Bruschi reports that SUVs are doing well because people have kids, they're going skiing, or to the beach, or towing their trailers.

It's possible that environmental considerations will not be sufficient to dissuade people from buying gas guzzling cars. The rising price of oil, however, could.