Microsoft has successfully recaptured "I'm a PC" from Apple. - Inspired by Microsoft’s latest commercials

A mere two weeks after launching its Seinfeld ads, Crispin Porter (the ad agency behind Microsoft's $300 million campaign) has booted them in favor of new commercials, created as a direct counterattack to Apple's anti-Microsoft campaign.

The Times calls the new commercials "an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: 'I’m a PC.'"

The commercials feature everyday folks: scientists, lawyers, teachers, fashion designers, fish mongers architects and even shark hunters, all of whom affirm their pride in being PC users.

"I've been made into a stereotype, I'm not what you call hip, I wear glasses," states the ad, which, contrary to its earlier star studded effort featuring Gates and Seinfeld aims to appeal to everyday users. Check out one of the commercials here.

The ads have generated significant buzz since they were unveiled last week – not all of which is positive. The most recent attacks center around the discovery that some of the new Microsoft ads were in fact created on Macs.