Media reports, as well as the blogosphere, all point at this merger ending in one terrible experience of two laggards combining forces to become a better media company that really does nothing better at all. But, paidcontent reported this morning, http://www.paidcontent.org/entry/419-cbs-cnet-ad-execs-bless-the-marriag..., that Madison Ave. is in love with this deal.
"The company’s $1.8 billion purchase of CNET (NSDQ: CNET) Networks could help alter that image, even as CBS has made notable strides on its own with CBS Interactive and digital acquisitions like WallStrip and Last.fm. I spoke with several digital ad agency execs about their initial impressions and, so far, it’s hard to find much downside for either company. The main points: CBS gets access to a younger audience interested in tech products - meaning, unless CBS flubs things somehow, it will have an easier time attracting consumer electronics marketers, in much the same way having MarketWatch brought in financial services advertisers."
When breeding horses, whether for performance or racing, we never put two non-stars together "hoping", let alone "expecting" to get a winner in the foal. Blood doesn't always breed true, but it certainly tends to.
"The company’s $1.8 billion purchase of CNET (NSDQ: CNET) Networks could help alter that image, even as CBS has made notable strides on its own with CBS Interactive and digital acquisitions like WallStrip and Last.fm. I spoke with several digital ad agency execs about their initial impressions and, so far, it’s hard to find much downside for either company. The main points: CBS gets access to a younger audience interested in tech products - meaning, unless CBS flubs things somehow, it will have an easier time attracting consumer electronics marketers, in much the same way having MarketWatch brought in financial services advertisers."
Comments | 3 Total
May 16, 2008 at 5:14pm
Lynne d JohnsonMedia reports, as well as the blogosphere, all point at this merger ending in one terrible experience of two laggards combining forces to become a better media company that really does nothing better at all. But, paidcontent reported this morning, http://www.paidcontent.org/entry/419-cbs-cnet-ad-execs-bless-the-marriag..., that Madison Ave. is in love with this deal.
"The company’s $1.8 billion purchase of CNET (NSDQ: CNET) Networks could help alter that image, even as CBS has made notable strides on its own with CBS Interactive and digital acquisitions like WallStrip and Last.fm. I spoke with several digital ad agency execs about their initial impressions and, so far, it’s hard to find much downside for either company. The main points: CBS gets access to a younger audience interested in tech products - meaning, unless CBS flubs things somehow, it will have an easier time attracting consumer electronics marketers, in much the same way having MarketWatch brought in financial services advertisers."
May 17, 2008 at 4:31pm
Carel Two-EagleWhen breeding horses, whether for performance or racing, we never put two non-stars together "hoping", let alone "expecting" to get a winner in the foal. Blood doesn't always breed true, but it certainly tends to.
May 19, 2008 at 3:37am
karamala ramesh"The company’s $1.8 billion purchase of CNET (NSDQ: CNET) Networks could help alter that image, even as CBS has made notable strides on its own with CBS Interactive and digital acquisitions like WallStrip and Last.fm. I spoke with several digital ad agency execs about their initial impressions and, so far, it’s hard to find much downside for either company. The main points: CBS gets access to a younger audience interested in tech products - meaning, unless CBS flubs things somehow, it will have an easier time attracting consumer electronics marketers, in much the same way having MarketWatch brought in financial services advertisers."
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