If going 'really green' means reducing our carbon footprint to zero then we have a problem with current consumables. If we can prevail upon business to adopt C21st technologies to restructure carbon-based industries then we can be 'really green' and consume pretty much as we do right now (possibly at lower $ costs).

The old carbon-based business models of value adding are obsolete. The new flat world of Web 3.0 is resulting in substantial changes to social networks and local economies - these changes can easily be extended to encourage 'really green' living traits. Low carbon businesses are becoming practical, cost efficient/effective, and sustainable so we will see more and more of them emerging over the next 5-10 years.

We can either choose to encourage them or to discourage them with our consumption patterns.

Disagree - there is a balance, and this is what will happen: Certain products will phase out to to a reduction in demand, while certain products will enter the market. What I envision is a market with more products, not less . . . because new options will sit along side older options.

There is a huge difference between being superficially green and smart green. One is a fad and the other is a philosophy. This is no different to walking into a domestic home which has superficially been cleaned because the owners knew you were coming around vs. a house that is always clean because its owners would not have it any other way. This is why in terms of venture capital efforts, I prefer the word CLEANTECH to GREENTECH because the former speaks to an attitude of service and discipline, but the latter (which is what the VC's themselves have promoted it is as) is simply "the Green" of making money. When a philosophy becomes a social intelligence everybody benefits, we move to a more educated and intelligently operating society where there engenders a feeling of ownership rather than disposable culture - and it is equally wasteful to isolate what should be the fostering of good long term social habits and simply tune into the latest sound-bite or gimmick or trend. So I tend to echo Tim's point earlier - who's version of green? Just study Edward Bernays to find out how public relations has been used to transform social habits in the name of selling some dubious product - why do we wait for meme creators before we as a social body begin behaving sensibly or smartly, it's really got nothing to do with "being green" it's about learning to live intelligently, that is what thinking green should be about......M.

It is a blanket statement and requires definition. One guy who is helping companies go green is Eric Woodroof, Ph.D. of http://profitablegreensolutions.biz maybe you can ask his take on it. As in politics and in life there are intended consequences and unintended consequences. I think the North American Indians were the only ones who really knew what going green meant.

It is a blanket statement and requires definition. One guy who is helping companies go green is Eric Woodroof, Ph.D. of http://profitablegreensolutions.biz maybe you can ask his take on it. As in politics and in life there are intended consequences and unintended consequences. I think the North American Indians were the only ones who really knew what going green meant.

It is a blanket statement and requires definition. One guy who is helping companies go green is Eric Woodroof, Ph.D. of http://profitablegreensolutions.biz maybe you can ask his take on it. As in politics and in life there are intended consequences and unintended consequences. I think the North American Indians were the only ones who really knew what going green meant.

I tend to agree with the comment although it is unnecessarily cluttered: "Going green, in modern sense of the word, would mean giving up most products and services and returning to a state of banging rocks together, primitive agrarian societies and a notable lack of everything that allows us to post such questions on the Internet."

who's version of green? mine would see less waste and lower emissions for others it means money